Category Archives: Best Practices

Email Tools for Early Stage Startups

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Part of my role at SendGrid is to work with accelerator programmes across Europe and help out the teams with as much advice and support that we, as a company, can give them. Getting email right at the earliest stage of a new company is incredibly important, but spending time perfecting it often comes second to all the other demands that are placed on early stage founders. This usually results in teams asking me for tips on how to achieve certain email tasks. As a reference for them (and anyone else who happens across it) here are the email tools

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Resending Email: Good Idea or Terrible Idea?

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In the fall, we were intrigued by an article on Forbes.com that discusses the value of resending emails to recipients who didn’t open your email the first time. It created some nice discussion in our office, so we turned to our friends at Windows IT Pro, and they helped put some of our thoughts to paper (so to speak!) below: The Findings The article states that during one test with the method, results showed that the second email helped reach 53.2% more people and saw 32.6% unique opens. Impressive stats, but it’s important that we don’t get ahead of ourselves. While it’s true that numbers don’t

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Sender Policy Framework (SPF): A Layer of Protection in Email Infrastructure

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When email is sent from one server to another, simple mail transfer protocol (SMTP) is used to get a message from the sender to the receiver. As an SMTP service, SendGrid facilitates this process. One security weakness in the infrastructure of email is the ability of any sender or host to identify themselves, and their email, as any domain that they wish. This makes it difficult for receivers to trust that a message is actually from who it says it’s from. It also makes senders uneasy knowing anyone out there can send mail from their domain and potentially tarnish their brand’s

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Email Marketing with the Birthday Email

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I love birthdays, even if it means growing older. I recently celebrated my birthday and because I am constantly encouraging segmentation based on subscriber information, I was looking forward to seeing which companies would use my demographic information to target me with a birthday email. Timing Matters Two weeks before my birthday, I received my first birthday email from Sephora with the subject line “Happy (early) birthday, Carly!”. I thought this was an excellent way to not only use my birthday information, but to use it early to cut through the clutter of other emails I would receive on my

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Email Marketing: How to Remedy Poor Expectation Setting

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In a perfect email relationship, both the sender and recipient are on the same page about what kind of email will be sent and how often because proper expectations were set at the point of sign up. Unfortunately, poor expectation setting usually means that your recipients are taken by surprise and unexpected messages are a leading cause of spam complaints (yikes!). Senders with good intentions can easily find themselves in this ugly situation, but we’ve got your back! From our latest webcast Great Expectations: Setting Your Email Marketing Up For Success our email deliverability consultant, Luke Martinez, shared some tips on what to

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Google Inbox: Tips For Email Marketers

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It’s been about six months since Google Inbox stepped out into the spotlight. Shortly after Google made its big announcement, it became clear that email marketers would need to pay close attention. Here are two Inbox features that email marketers should be aware of: Bundles – this allows users to group emails by category, and control when you receive a specific “bundle.” (i.e.: “send me my promotion bundle once a week”) Highlights – this is Google’s version of text preview, giving users the ability to see a flight status, reservation, or picture without opening an email. What this means for

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Blacklisted? Check These 7 Popular Blacklists To Keep Your Reputation Intact

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Earlier this spring, we shared 5 resources that can help you keep track of your sending reputation. Another good way to keep a check on your reputation is to find out if you are on any blacklists (a.k.a. blocklists). Blacklists contain lists of IPs or domains that pose a threat to consumer inboxes. Your email service provider may automatically alert you if you’re added to one, but it’s good to check for yourself. If you are on a blacklist, act quickly. Just a few spam complaints can add a legitimate sender to a blacklist. Here’s an example of what it

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