Best Practices


12 Videos, 6 Weeks, 1 Data Expert – Your Journey to Becoming a Data-Driven Marketer Starts Here

Best Practices
data science of email

As we learned from our customer panelists at our Email Matters event, data insights are critical in providing marketers with actionable steps so they can better engage their customers. And as data volumes increase, there is a growing demand for data scientists to comb through and uncover these key insights. In fact, SendGrid is predicting the creation of a new … Read more ›


Email Trick or Treat? The Larger the List, the Better

Best Practices
email trick or treat

Over the next few weeks leading up to Halloween, we’ll be hosting an “Email Trick or Treat?” series of blog posts featuring email “tricks” (misconceptions) or “treats” (best practices). Trick! This mentality can really poison your email program–more specifically, your sending reputation. If your ultimate goal is to just increase the quantity of people you’re blasting your emails to (with no regards … Read more ›