Category Archives: Best Practices

Blacklisted? Check These 7 Popular Blacklists To Keep Your Reputation Intact

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Earlier this spring, we shared 5 resources that can help you keep track of your sending reputation. Another good way to keep a check on your reputation is to find out if you are on any blacklists (a.k.a. blocklists). Blacklists contain lists of IPs or domains that pose a threat to consumer inboxes. Your email service provider may automatically alert you if you’re added to one, but it’s good to check for yourself. If you are on a blacklist, act quickly. Just a few spam complaints can add a legitimate sender to a blacklist. Here’s an example of what it

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TheLadders Have Found that SendGrid “Just Works”

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If you’ve ever searched for a job, there’s a strong chance you’ve used TheLadders. Beginning more than 11 years ago, TheLadders ventured into the job site market by providing job seekers with a place they could go to view positions that earned $100,000/year or more. Today, TheLadders aims to help job seekers of all types find the best position possible for them. More than 7 million people are using their site to look for new positions from over 86,000 employers and recruiters. As a result, TheLadders send more than 170 million emails every month, informing people of new jobs. Sending this volume

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5 Traits All Email Marketers Should Have

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Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that all individuals who are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important traits we found: 1. Attention to Detail – Anyone specializing in email will need extremely solid and detail-oriented copywriting and editing skills. Corporate emails are expected to be perfect grammatically, and when there are errors in a business email, it can drastically change the reader’s impression of the company. 2. Flexibility –

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Changing Your Email Marketing Platform? Remember These 3 Things…

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So you’ve decided on a new email marketing platform for your business. Congrats! Whether you found a new solution out of need or due diligence, navigating today’s landscape and picking one of many email service providers is a big part of the battle. But your job isn’t done…depending on the history with your previous service, there are several important pieces you’ll want to include in your transition to the new platform. Here are 3 things to keep in mind: 1. Your assets: Images When it comes to your email images and templates, starting fresh with a new platform gives you

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A DKIM FAQ from SendGrid’s Email Compliance Team

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Making sure your email is getting delivered to the right person at the right time in the right frequency with the right message is the key for email deliverability. SendGrid’s email compliance team lives and breathes all things email, but we also know that not everyone shares our passion and knowledge. To better help you get your next email delivered, we’re providing the most frequently asked questions and answers about DKIM: What is DKIM? DKIM stands for Domain Keys Identified Mail. It is a cryptographic technology created by Cisco and Yahoo. DKIM is the 2nd version of this technology, the original version is

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Browser Testing – All Email Clients are NOT Created Equal

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Even a novice email marketer knows how critical testing is to their success. But when we think of testing, what comes to mind is typically an A/B or multivariate test, designed to give the marketer insight into what subject line, from address, or call to action most resonates with their recipient. This type of testing is critical, certainly, but an all-too-often overlooked type of test is browser testing. In this post, I’ll cover some top tips for testing your email across browsers, clients, and devices, and how you should implement them. Tips for Successful Browser Testing Test your campaign before

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What You Need to Know About List-Unsubscribe

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Whenever we see changes in the world of deliverability and compliance, we want to make sure people are aware of it. Recently, some changes were made to List-Unsubscribe features, and we thought it was a great opportunity to re-visit the subject. List-unsubscribe is an x-header that allows end-recipients the ability to be removed from a mailing list without clicking the unsubscribe link or hitting the spam/junk button. It was created so consumers who were scared of clicking the unsubscribe link would have an alternate way to opt-out of receiving email that wouldn’t affect the senders reputation. List-unsubscribe is used by

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