Category Archives: Best Practices

The Benefits of Email Marketing in 2016

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At this point, email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth. Despite the popularity of other types of communication, email marketing is still a cornerstone of any successful business, whether the organization is a mom and pop shop or a multi-million dollar corporation. But why is email so important? Why is it a marketing strategy that you need to take

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5 Ways Email Marketing is Like Reality TV

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You heard it here first…we all have something to learn from reality TV. Hard to believe, but it’s true. When first brainstorming this blog post, I was hesitant to so publicly admit my obsession with reality TV. Will readers take me seriously after I admit that I watch every episode of every Real Housewives franchise (including Real Housewives of Cheshire) and that after each new season of Survivor wraps (yes, it’s still on!), I start filling out an application and scripting my audition tape? Well, I hope so. Because amidst all of the tears, triumphs, and tackiness, there are some real

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2016 Email Marketing Tip: “E” is for Engagement

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To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “E.” For the full alphabet of tips (26 of them to be exact) download our guide! I predict that 2016 is going to be the year of engagement in the world of marketing. Not to say it wasn’t a big deal before (it’s always been a behemoth deal), but this year it’s going to play an even more important role in helping email marketers cut through the clutter and

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Dear Gmail: Our Google Postmaster Tools Wish List

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Dear Gmail Team, ‘Tis the season for sharing and giving thanks, and SendGrid’s anti-spam team extends a heart-felt “thank you” for the data you share with us via Google’s Spam Feedback Loop (FBL) and the Google Postmaster Tools. The data is actionable and helps us identify unwanted mail that other spam detection systems miss. Your feedback and reputation metrics help our customers improve the quality of their email. Gmail has become a center of gravity in the email universe, and so we appreciate the insights your machine learning systems share with us. This synergistic data sharing is especially important considering

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Driving Brand Value Via Email

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At SendGrid, we literally send BILLIONS of emails every day as businesses connect with their customers via receipts, confirmations, promotions, announcements, you name it. All that email amounts to an amazing opportunity for engaging recipients with your brand. As engagement strategies continue to become more and more complex, it becomes more and more important to seize every opportunity to reinforce your brand. When you look at the expanding variety of engagement channels before us, email remains the greatest opportunity for thoughtful brand management. With that in mind, it’s absolutely critical to look at every email, be it transactional or promotional,

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Email Marketing Manners: 4 Tips to Guide Your Sending Strategy

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Manners are more important in some situation than others. Will it make a huge difference if you correctly set the table for a Chinese takeout dinner? Probably not. Do you need to take off your hat the moment you enter a home if you’re the only one around? Nobody will know! However, the inbox is a place where manners definitely matter, and your behavior can quickly determine if you will be invited for another visit or if you’ll be asked to leave (with a not-so-subtle unsubscribe). We asked our resident email marketing maven, Jill Guest, to share some of her pet

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Sales Operations – From Startup to Scale

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No matter the size of your business, a great sales operations team is both strategic and tactical. The best timing for building a sales operations function depends on the nature of your sales process and the value you place on effective and efficient selling. My time in sales operations has helped me connect the dots between startup and scale. I was part of a six-person company, a 110,000 person company, as well as several “tweeners” that grew up and are somewhere in between. I’ve survived the chaos of a startup sales team that is brand new and have also seen

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