A form is a simple, effective email marketing resource that collects customer information and helps generate leads. Whether you’re distributing a customer experience survey or facilitating email subscriber sign-up, forms allow businesses to maximize reach and make impactful connections with audiences.
To create your forms, you’ll need to use one of the paid or free form builder tools available on the digital market. However, it’s important to choose one that best fits your company’s goals.
Here, we’ll provide an overview of 10 popular form builders to serve your email marketing needs, including the core features and what makes them different.
What is a form builder tool?
A form builder tool is a digital application that lets users create, send, and manage online forms. With versatile features and user-friendly interfaces, form builders are an integral part of every marketing strategy—especially when maintaining customer relationships and user engagement.
Top 10 best form builder tools
1. For ease and analytics: FormCrafts
FormCrafts is a digital form builder that focuses heavily on usability and design. Simple and interactive, you can easily embed forms directly into emails without additional steps. Plus, FormCrafts offers dozens of email form templates to get started, including everything from surveys to order updates and feedback to RSVP emails.
You can also view open statistics, response rates, completion time, and other analytical insights to help you strategize for future email campaigns.
2. For secure forms: Formsite
Formsite is a basic form building tool that prioritizes security and user privacy when collecting highly sensitive customer data, such as credit card information or legal documents. After sending out a form, you can distribute personalized follow-up emails catering to individuals.
It can also export form responses to integrated services like Dropbox, OneDrive, Salesforce, and Google Sheets for easy organization and analysis.
3. For seamless workflow integration and productivity: Formstack
Formstack, a multifaceted productivity platform, allows you to create digital forms without any coding experience. Especially popular with businesses, its capabilities include conditional logic for smarter forms, automated workflows, and seamless collaboration.
Similar to Formsite, Formstack offers over 260 integrations with popular apps like Salesforce, Google Sheets, Airtable, and more. That way, you can maximize productivity while collecting and analyzing key customer data.
4. For Google fans and shoestring budgets: Google Forms
Google Forms is accessible to anyone with a Google account. And while it may not be as robust as other free form builder tools, it carries the basic features you need to create a quick-hit survey or quiz. Use various question types, add images and videos, or rely on premade templates.
You can also embed the forms into emails so your contact list can fill it out without redirecting to another page. When you’re short on time and resources, Google Forms can deliver.
5. For customer relationship management: HubSpot
HubSpot offers a digital form builder that integrates with its other tools and streamlines lead generation for your business. You can easily create your forms with the drag-and-drop editing feature, adjusting different fields and calls to action to align with your brand.
When your audience fills out forms, the HubSpot customer relationship management platform records and stores their responses. You can then send individual marketing emails and foster customer relationships easily.
6. For customizable design aesthetics: Jotform
Jotform, made for marketers who have an eye for design and style, helps users create forms in minutes with its customizable form builder—although they may spend countless hours exploring its intricate customization options.
It also integrates with 20 email marketing apps, making it easy to manage your campaigns and subscriber lists. With a simple, user-friendly interface, rich design templates, and widget library, Jotform gives you the best of preconfigured customization.
7. For Microsoft spreadsheet fans: Microsoft Forms
Microsoft Forms is ideal if you use Microsoft Office Suite and are looking for an intuitive solution for your form building needs. Although this tool doesn’t necessarily help you with lead generation, it organizes customer data in real time and imports completed forms into a spreadsheet—allowing you to perform analyses and make wiser, data-driven decisions.
8. For a variety of form-building needs: Paperform
Paperform calls itself your “digital Swiss Army knife” and strives to live up to its name. A flexible, digitally smart form builder tool, it can fulfill various business needs—bookings, onboarding, payments, and scheduling are just a few form types that you can create—with ease and efficiency.
With templates, customizable fonts, themes, and access to Unsplash or GIPHY, you can go above and beyond with your creativity. You can also add your form to an email, generate analytical reports to see what works for your customers, and where you need to improve.
9. For fast start-up growth: Popupsmart
Popupsmart is a digital form builder that aims to boost ecommerce sales, grow your email list, and drive conversions. As a no-code tool, it doesn’t require you to be technical to build catchy pop-up campaigns that yield results.
From smart questionnaires and personalized cart abandonment reminders to promotions and contact forms, you can create forms in minutes without traditional programming woes.
10. For tailored interactions: Woorise
Woorise, a multilayered marketing platform with a focus on lead generation, offers a powerful form building tool that collects customer data and integrates with other popular marketing applications like HubSpot and Campaign Monitor to streamline your workflow.
You can build many types of interactive form content, including surveys, quizzes, polls, feedback forms, and newsletter sign-ups. It also offers conditional actions and customizable email notifications to tailor your form to your customers’ preferences and build organic, one-to-one customer relationships.
Elevate your forms with Twilio SendGrid email marketing solutions
Sending forms via email requires you to rely on a powerful email marketing solution. With complete control and visibility, you can direct the workflow of your email marketing campaigns and sow high-impact results. That’s where we can help.
With Twilio SendGrid, you’ll gain access to free premade templates, email design tools, drag-and-drop editing, and a code editor to give your company creative freedom.
SendGrid also helps you go the extra mile. You’ll be able to insert well-designed forms into your emails, ensure delivery, calculate return on investment, and increase your scale.
So how do you take your form building to the next level? First, read our top 12 email sign-up form tips. Then, when you’re ready to upgrade your marketing campaign with a form builder and email marketing tool, contact SendGrid to get started.