Articles by Tim Falls

Director, Developer Relations at @SendGrid. Passionate about bringing people together around things they love. I tweet at @TimFalls.

How You Can Prepare for a Hackathon

Spongebob's Imagination

Just showing up at a hackathon and hoping for the best can work out fine. It can also be unfulfilling because you might not get everything out of it that you’d want. That’s where preparing just a little bit ahead of time can make a big difference. This post covers some areas you might not consider, such as adjusting your Read more ›

Snow Monkeys and SendGrid: A Match Made in Japan

Community, Partnerships
SendGrid for Snow Monkeys

In December, we launched our partnership with Kozo Keikaku Engineering in Japan. In February, Brandon and I ventured back across the Pacific to visit our friends and jumpstart our involvement with the Tokyo developer community. It was such an amazing experience, I deemed it worthy of some real estate on the blog. Hopefully you’ll find the story as enjoyable as Read more ›

AirPair Helps Developers Help Other Developers

Community, Partnerships

Upon meeting with the founders of AirPair last week at the Pivotal SF offices, I was immediately excited to work with them. Today, we’re happy to announce our inclusion in the launch of their Trusted Partner Community. What is AirPair? AirPair is an online platform that delivers pay-as-you-go remote assistance from leading software engineers via video chat and screen sharing. AirPair gets requests for Read more ›

Every Startup Needs Its Historian

SendGrid v1.0

A great band once said, “Every Rose Has Its Thorn”…And now, a not-so-great, self-proclaimed startup guy is saying — well, you get the point. [this blast from the past, brought to you by a true 80’s baby] And “To: All” a Good Day… Each of us has received it—the email to: It’s oftentimes an unwelcomed one. Sometimes it’s an Read more ›

WHY is a Hackathon?

Hackathon in the dictionary

A question often asked: What is a Hackathon? Google’s definition (above) is more or less accurate. Wikipedia says it is an “event in which computer programmers and others…including graphic designers, interface designers and project managers, collaborate intensively on software projects. Occasionally, there is a hardware component as well.” Also fairly well stated. Nick was able to explain hackathons to his parents in a pretty easy to understand way. And our friend Jon at Twilio Read more ›

Developer Relations in 2013: Expanded Team and Presence

We take up a large portion of a stadium row.

’Tis the season to remember. When we all reminisce about the year gone by, celebrate the wins, and appreciate and (most importantly) learn from the losses. We experienced a bit of everything in 2013. In case you missed any of the fun, here’s a recap. People First Developer Relations at SendGrid was born in April 2011, when I delivered a Read more ›

Marketing to Developers: Relationships Over Leads


I recently had the pleasure of speaking to an audience of my peers at the awesome Defrag conference, held annually in Broomfield, CO. I spoke on a topic that I’ve been thinking about for some time, about how we’ve approached the community side of the SendGrid business. Here’s the complete slide deck. Let me know what you think, by commenting Read more ›

Protips to Discover the Inbox Unicorn

Best Practices
Illustration from Histoire générale des drogues
National Library of Medicine #2396074R

This post is a narrative, a reflection, and a testimonial; but most importantly, it’s a self-service guide to composing better emails for your readers (complete with #protips!) Last night, I was perusing my “personal” inbox, as I do during most evenings. Much of my non-work stuff shows up in the “Social” tab of the Gmail inbox, and that’s where I found myself going through Read more ›

Nine Principles to Communicating With Your Community

Best Practices
Customer Success Story: Pinterest

Last week I received an email from Pinterest’s CEO, Ben Silbermann. So did millions of other people. After reading said email, I was inspired to write about it. I’m guessing millions of other people weren’t similarly inspired, so I’ll do my part in sharing what I think is a great example of communications, from which other companies can learn. First Read more ›

The Geeks Fly at Midnight

Geeks on a Plane Southeast Asia

Since 2011, SendGrid has been participating in amazing mini-adventures around the world, with some of the planet’s brightest techie travelers. This Saturday, we embark once again, with a group of fellow geeks, to explore the startup communities of Southeast Asia. Geeks on a Plane combines “Travel & Technology.” However, that is certainly an oversimplification of the franchise that our friends at 500 Read more ›

A warm welcome to The Family


As highlighted on the blog last week, Martyn and I recently had the pleasure of spending some quality time with the Paris startup community. After spending our weekend at Music Hackday Paris, we had a full Monday to enjoy the city, so we did what we do in such a situation – we met some awesome people and discovered how Read more ›