Articles by Jillian Wohlfarth

As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.

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Send Your Email With Confidence (And With a Little Help From Your Friends)

Best Practices, Events
The Send With Confidence tour kicks off this January and our email experts are visiting London, Amsterdam, New York, LA, and San Francisco to meet with senders who’ve experienced all the highs and lows of email management. Whether email is part of your every day, or one of the hundreds of items on your to-do list, let us help you with some that work for you on this roadshow. Read More ›

Email Preference Center Perfection

Email Marketing
email preference center example
Email preference centers are a secret weapon for email marketers. Just when you think you may have lost your subscriber’s interest forever, you have a chance to put them back in the driver’s seat…and back in your good graces. In this post, we'll share an example of the perfect way to invite your subscribers to set their preferences. Read More ›

Email Marketing to Millennials

Email Marketing
email marketing to millennials
Marketing to millennials is a hot topic these days, so how do you send valuable, resonant emails to millennials without missing the mark? Are hashtags and emojis a must and is shorter copy better? We break down current trends in this post and share detailed tips on how to ensure your emails stay relevant. Read More ›