Articles by Guest Author


Why Effective Email Marketing Is More Than A Big Subscriber List

Best Practices
Email marketing

The following is a guest post from Josh Bland at TechnologyAdvice. Jillian Wohlfarth, Senior Manager of Content at SendGrid, was a recent guest on the TechnologyAdvice Expert Interview Series to share her insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations … Read more ›


3 Tips for Perfecting List Segmentation

Best Practices
segmentation

The following is a guest post from Zach Watson at TechnologyAdvice. Learn more about Zach at the end of the post. Few principles are as central to effective marketing as segmentation. Think about it: the variances in your customers’ needs, characteristics, and behavior shapes every piece of your marketing. These details influence the campaign creative, the campaign channels, and they even … Read more ›


Appboy and SendGrid Advance Email and Mobile Marketing Automation Solutions With Expanded Relationship

Partnerships
Appboy+SendGrid

The following is a guest post from Matt McRoberts at Appboy. Learn more about Matt at the bottom of this post and learn more about Appboy at Appboy.com. Over the past few years, Appboy has worked closely with premier email provider, SendGrid, to establish a seamless integration between our industry-leading Mobile Marketing Automation solution and SendGrid’s email delivery platform, providing Appboy … Read more ›


5 Traits All Email Marketers Should Have

Best Practices
email marketing

Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that all individuals who are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important traits we found: 1. Attention to Detail – Anyone specializing in … Read more ›


2015 Predictions for DevOps

Guest Post, Technical
programmer

The following is a guest post from Matt Chesler, DevOps Architect for TheLadders, the premier mobile network for career driven professionals. We sat down with Matt to learn about what he thinks lies ahead for DevOps in 2015.  Q: How do you think adoption of DevOps practices (Agile, etc.) will change in 2015? A: DevOps practices aren’t going to change, they will … Read more ›


SendGrid Delivers Email Branding to DigitalChalk Customers

Guest Post
sendgrid-digitalchalk

The following is a guest post from DigitalChalk. Learn more about DigitalChalk at the bottom of this post. With any learning management system it is ideal to have private branding capabilities, and yet often times you don’t get that. With DigitalChalk, we continually work to allow our customers easy access to branding features. Our current features allow you to change … Read more ›