Articles by Guest Author

Why Effective Email Marketing Is More Than a Big Subscriber List

Best Practices
Email marketing

The following is a guest post from Josh Bland at TechnologyAdvice. Jillian Wohlfarth, Senior Manager of Content at SendGrid, was a recent guest on the TechnologyAdvice Expert Interview Series to share her insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. She sat down to discuss major email marketing trends and challenges, including deliverability, spam reporting, choosing the right content, and using data as a compass for email strategy.   Below are a few highlights from our conversation: TechnologyAdvice:  With a lot of email providers, it comes down to your sends. If you’re paying for messages to go

In-App Email Simplified with & the New SendGrid Mail API Plugin


The following is a guest post from Max Katz at Learn more about Max at the bottom of this post. SendGrid is one of those services that makes adding in-app email capability way too simple. SendGrid is a provider of a cloud-based email solution and provides an elegant and easy-to-use REST API to send emails from a mobile app. It is very likely that your app needs to send emails, such as registration confirmations, password reset emails, two-step verification emails, general notification emails, or any other type of email communication. SendGrid is the perfect solution., the most complete mobile and web platform offered as a service, enables enterprises to build responsive and mobile apps very fast. combines a cloud-based rapid

3 Tips for Perfecting List Segmentation

Best Practices

The following is a guest post from Zach Watson at TechnologyAdvice. Learn more about Zach at the end of the post. Few principles are as central to effective marketing as segmentation. Think about it: the variances in your customers’ needs, characteristics, and behavior shapes every piece of your marketing. These details influence the campaign creative, the campaign channels, and they even affect the product design. Segmentation is the act of implementing and organizing the knowledge you have about your customers. And when it comes to choosing the right tools for the job, it’s difficult to deny the utility of the tried-and-true email list. But despite email’s natural segmentation capabilities, dividing up your market is a science in the truest sense of

Ignite Engagement at a 1:1 Level with Boomtrain and SendGrid

Boomtrain logo

The following is a guest post from Shannon Johlic from Boomtrain. Read more about Boomtrain here and more about Shannon at the bottom of this post.  Seth Godin once said, “I don’t want to get email from anybody; I want to get ‘me-mail.’” With Boomtrain and SendGrid, it’s time to start giving your customers “me-mail.” Today, we are excited to announce a new partnership that enables you to make your emails hyper-relevant for each and every one of your subscribers through machine intelligence powered content recommendations automatically built into your SendGrid emails. In today’s 1:1 economy, where customers are demanding a more relevant, personal, and timely user experience, there’s never been a better time to pair the industry’s leading email

Appboy and SendGrid Advance Email and Mobile Marketing Automation Solutions With Expanded Relationship


The following is a guest post from Matt McRoberts at Appboy. Learn more about Matt at the bottom of this post and learn more about Appboy at Over the past few years, Appboy has worked closely with premier email provider, SendGrid, to establish a seamless integration between our industry-leading Mobile Marketing Automation solution and SendGrid’s email delivery platform, providing Appboy users with powerful email capabilities. Partnership Benefits Because we recognize the importance and benefit of tying in email to your mobile marketing efforts, we’re pleased to announce the growth of our ongoing relationship with SendGrid, the leading delivery platform for email that matters. Relying on Appboy for email has never been a better decision—applying comprehensive customer data and behavior to

5 Traits All Email Marketers Should Have

Best Practices
email marketing

Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that all individuals who are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important traits we found: 1. Attention to Detail – Anyone specializing in email will need extremely solid and detail-oriented copywriting and editing skills. Corporate emails are expected to be perfect grammatically, and when there are errors in a business email, it can drastically change the reader’s impression of the company. 2. Flexibility – Email projects will typically involve both short term and long term goals and strategies. An email professional should have the

2015 Predictions for DevOps

Guest Post, Technical

The following is a guest post from Matt Chesler, DevOps Architect for TheLadders, the premier mobile network for career driven professionals. We sat down with Matt to learn about what he thinks lies ahead for DevOps in 2015.  Q: How do you think adoption of DevOps practices (Agile, etc.) will change in 2015? A: DevOps practices aren’t going to change, they will continue to grow. If you look at current DevOps job listings and listen to what recruiters are looking for, DevOp engineers, etc. are becoming far more prevalent than they used to be. There’s recognition in the industry that this is the direction things are going. Companies get more productivity out of DevOps engineers than traditional system administrators because they are

SendGrid Delivers Email Branding to DigitalChalk Customers

Guest Post

The following is a guest post from DigitalChalk. Learn more about DigitalChalk at the bottom of this post. With any learning management system it is ideal to have private branding capabilities, and yet often times you don’t get that. With DigitalChalk, we continually work to allow our customers easy access to branding features. Our current features allow you to change the theme of your organization as well as uploading your company’s logo to the system, and now we’ve teamed up with SendGrid to allow email branding in conjunction with our notifications feature. It’s an easy process that doesn’t require the user to be computer savvy or the need for a computer programmer – you just need to know how to

How to Improve Your Registration Completion by 38% with SendGrid

Guest Post
Sign Up

The following is a guest post from Daria Shualy, Don Draper at Learn more about daPulse and a special offer they’re extending to our readers at the bottom of this post.   “Hey babes, I’m finally on the flight back home. Can’t wait to see you.” This email title is sure to get a 100% open rate. Unfortunately, most emails sent to users don’t enjoy such high open rates. This is especially frustrating when the email in question is the “Please confirm your registration” email. I mean, you’d think someone who just decided to join a service or subscribe to a newsletter, someone who voluntarily put in the time and effort to fill in their details, would follow up by

Why the Notification is the Most Important Email You Can Send for Growth

Guest Post
notification emails

The following is a guest post by Wesley Yu at Sendwithus. Learn more about Wesley at the bottom of this post. With so many products on the market, keeping customers engaged with your company is getting harder than ever. Customers sign up, they’ll use your product for a while, then they’ll churn. Sometimes churn happens when your company just slips their mind – they forgot about you – other times it happens because they never really experienced the “AH-HA” moment – the moment when your product just clicks and works in their mind. Notification emails bridge that gap. They keep your company top of mind, and they nudge customers closer to that “AH-HA” moment. Notifications emails focus on retention, increasing