Stretch Your Email Marketing Budget in 2015

Email Marketing
email marketing budget

Despite predictions of its impending doom, email is here to stay. Not only are companies expanding their transactional email programs to further engage their users, but 61% plan to increase their marketing email spend in 2015. There is a lot of incredible new technology giving you more control over your email marketing than ever before. But […]

Ask an Expert: Getting Started with Email Deliverability

Best Practices

Email gurus Paul Kincaid-Smith and Carly Brantz kicked off the first of SendGrid’s monthly webcasts a year ago this month with a deep dive into the challenges of maintaining a good sender reputation. Over the past year, we have tackled new topics each month, ranging from technical API workshops to best practices for incorporating marketing […]

Is Your Email Campaign Seeing a 4,000% ROI?


Did you know that according to Return Path’s Email Intelligence report, email, on average, drives a 4,000% return on investment? With a number like that, it’s no wonder email is still the channel companies dedicate a lot of resources to. Unfortunately, many email marketers don’t see any ROI anywhere near the average and resort to […]

Your Toughest ISP Questions Answered

Best Practices

A few weeks ago, SendGrid’s email experts Amy Mustoe and Ryan Harris held a webcast called Google, Yahoo!, and Hotmail, Oh My! Navigating the ISP Landscape. There was so much interest in the topic that Amy and Ryan couldn’t answer all the questions during the webcast. In an effort to continue the conversation, here are […]

Cyfe Raises the Bar with Simple Plain Text Email

Best Practices
Cyfe Logo

We love to share examples of email done right. This referral announcement from business intelligence platform, Cyfe, is a perfect example of how sometimes, less is more. What Works: Cyfe relies on simple plain text email messages to communicate key information to their user base. In this case, they are announcing a new customer referral […]

Get Delivered @Gmail – 5 Tips to Get You to the Inbox

Best Practices

Gmail is now the most popular mailbox provider on the planet, and to that end they keep their technology very close to the vest by running a self sustained system that does not partner with any other entities or utilize some of the common tools like whitelisting and feedback loops adopted by other ISPs. As […]

Codecademy Launches New Lessons for SendGrid APIs

Best Practices, Partnerships, Product

Today, Codecademy launched a partnership with SendGrid and nine other companies to help novice developers learn how to leverage APIs to create new projects, sites, and apps. SendGrid has always been dedicated to making developers’ lives easier with flexible, well-documented APIs. With the launch of Codecademy’s API lessons, learning to integrate with SendGrid has become […]

Email – More Than Just a Digital Envelope

Best Practices, Product

Email has traditionally been linked with its paper counterpart. It is actually one of the oldest recognizable features of internet communication (the use of the “@” symbol dates all the way back to 1972!) and from the start was a way for people to message inter-personally across an organization or across the world. Many have […]