Ashley Roach is a Principal Product Manager for Developer Experience at SendGrid. Previously, he was a Principal Engineer Evangelist for Cisco's developer relations team, DevNet. He has spoken and led workshops at many Cisco and 3rd-Party conferences. Prior to DevNet, he was a Product Manager in Cloud Collaboration working on APIs and XMPP technologies. Before Cisco, he was Product Manager at NewsGator Technologies, where he initiated the Social Sites product, the leading social software integration with SharePoint at the time. Before NewsGator, he joined Jabber, Inc. in 2003 where he was the Product Manager for the Jabber XCP server and launched the JabberNow appliance. Ashley holds an MBA from the University of Colorado Leeds School of Business and Undergraduate degree in History from the University of Pennsylvania. When not hacking on APIs, he enjoys playing guitar at blues jams around Denver, snowboarding, and camping.