Articles by Adria Richards

Adria is a developer evangelist at SendGrid. Originally from Minnesota but now living in San Francisco, she attends hackathons, conferences and local meetups showing developers how to leverage the SendGrid API. Adria has been a speaker at SXSW, O'Reilly Web 2.0, BlogHer and is involved in helping women programmers like herself learn to code. Loves bacon, snowboarding and endless Wikipedia surfing.

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Solving The Email Delivery Puzzle With SendGrid


Everyday you go into work to solve problems.  It’s fantastic when you can get the issue resolved quickly but sometimes you have to sit and think about the issue, turning it over in your mind.  A few weeks ago, we decided to give developers a challenge and want to share the results with you here on the blog. We had the opportunity to sponsor Apps World at Moscone West in San Francisco, February 7th-8th. It was a large event with over 5k attendees expected.  Nearly every industry weighed in from banking to energy, telecom to travel, API providers to public companies with billion dollar revenues shared how they and their customers had leveraged mobile technologies and the cloud.  Workshop topics included: HTML 5 – Web Read More ›

Everyone Hacks Welcomes First Time Hackers In San Francisco

Company, Events

  This weekend in San Francisco, there will be a special kind of hackathon welcoming first time hackers.  SendGrid is helping to sponsor and support this event.  We’ll be giving away Sphero robotic balls plus 6 months of the SendGrid Silver plan to the winning team plus we’re hosting a workshop tonight, How To Rock Your First Hackathon, via Girl Develop IT where Adria, our Developer Evangelist in SF will help first time hackers prepare. Details Everyone Hacks January 18th through 20th, 2013 NextSpace, 1 Hallidie Plaza, San Francisco, CA 94102 Register on Eventbrite Prizes The list of prizes include: The winner will be recognized and invited to a dinner and reception at the Women’s Technology Leadership Forum at the Ritz-Carlton Read More ›

SendGrid At CES 2013


We’re heading to Las Vegas to take part in CES, also known as the Consumer Electronics Show.  The Developer Relations team will be there talking with startups and companies that have released interesting hardware solutions that sport SDK, allowing developers to build additional functionality on top. You’ll find them on the show floor, visiting in the new Eurka Park and the upcoming CES hackathon on January 9th. Reach out to connect by tweeting at SendGrid (@sendgrid), Tim Falls (@timfalls) or Adria Richards (@adriarichards) this week.

Overcoming Email Delivery Problems with Your Web Host

Best Practices, Product
Giant email @ sign

When you’re building a new app from the ground up, everything is shiny and new.  As a startup, you talk for hours with your co-founders about your vision, how to get customers and which features to roll out.  You spend every waking hour together writing code.  Finally you’re ready to push to production.  Maybe you’ve been developing on your local box, a virtual machine or colo’d a server in a data center.  The magical day comes when you launch your product to the world! Then reality sets in and you experience growing pains.  webcast with Engine Yard focused on the technical challenges developers face when managing email delivery in house.  You can check it out called  If Your Product Emails Your Read More ›

SendGrid Travels to espnW Hackathon At Stanford with O’Reilly Books


This weekend ESPN is holding it’s first public hackathon.  espnW is focused on attracting women developers to the event to build on several API’s including ESPN, Twilio, Twitter, Facebook and YouTube.  Current numbers from organizers show 70% of registered attendees are women. We’re happy to announce that O’Reilly has reached out and will be giving a free ebook to each registered attendee for espnW!  Come by the Mashery table to select your book. We’ve included a list of books relevant to designing web applications, programming languages, web design, mobile apps, big data management, open source for enterprise and more!  Adria (@adriarichards), our Developer Evangelist in San Francisco, hand-picked the titles based on her experience working with the developer community and Read More ›

Microsoft Channel 9 BUILD Interview With Scott Hanselman, SendGrid, New Relic and MongoLab

Events, Partnerships

Last week Microsoft held BUILD 2012 to showcase the release of Windows 8, Windows 8 Phone, the Surface Tablet and the launch of the Azure store giving developers the ability to sign up for solutions like SendGrid directly within the Azure management portal. Scott Hanselman, Principal Program Manager and Community Architect for Microsoft’s Web Platform, interviewed SendGrid’s Developer Evangelist Adria Richards, New Relic’s Developer Evangelist Nick Floyd and MongoLab’s VP of Marketing and Sales Ben Wen. We discussed adoption of cloud technologies by enterprise, how to evaluate cloud providers and the needs of developers when it comes to production needs and scalability.  Check out our discussion in the video below: Video Link: Channel 9 Live at BUILD 2012: Talking with Azure Developers Read More ›

iPhone 5 Skip The Line With TaskRabbit


If you missed out on pre-ordering an iPhone 5 last week (they sold out in an hour), you’ll have the opportunity to buy one from a local Apple store starting Friday September 21st at 8am.  Getting in line early is taking on a whole new meaning with some people already waiting in line a week early for the new smartphone. Before you despair about having to stand in line for hours, consider using TaskRabbit, a service that connects busy people with “Rabbits” otherwise known as people with free time who can help you get things done. For the iPhone 5 release, TaskRabbit is allowing you to skip the line and hire someone to stand in line for you.  By paying Read More ›

SendGrid Customer PrintChomp Interviewed at TechCrunch Disrupt 2012

Events, Product

We caught up with Joseph Puopolo of PrintChomp at TechCrunch Disrupt to learn more about his company and how they use SendGrid to power email communications with customers. PrintChomp allows customers to order business cards and then have the job sent to available, nearby printers thus giving the customer higher availability and more choice when it comes to location. Joseph shared that he finds SendGrid valuable to their business because it’s easy to scale as the number of emails sent increases simply by changing their plan. SendGrid supports many popular languages including Ruby, Python, Php, Java and Node.js.  The same goes for frameworks with one of the most popular ones being our Ruby on Rails support as Joseph says in the Read More ›

This Week In Startups: Helps You Earn Cash For Recommendations


This week’s guest on the show is Danielle Morrill, founder of, a service which rewards people for sharing product referrals with others which many of us already do via social networks, word of mouth and email.  Users can share links from popular affiliates like Amazon to earn cash or donate the proceeds to charity.  Incubated this year at Y Combinator, is quickly gaining traction and support. Before starting, Danielle was in charge of marketing at Twilio and was a mentor at 500 Startups. SendGrid is a This Week In Techstars sponsor for this episode and proud to support innovation in the startup community.  Content about the experiences in the startup world help to educate and inspire entrepreneurs all over Read More ›

TechCrunch Hackathon 2012

Events, Product

SendGrid sent us to the TechCrunch Disrupt Hackathon to do some hacking with local developers. With just 24 hours to go from idea to demo, we came up with the idea CrunchFunnel. Using the Crunchbase, SendGrid and Twilio APIs, CrunchFunnel helps you find out which companies are ready to hire and expand their infrastructure, giving you a lead time of 2-5 weeks over competitors.

In this post we will describe our process from beginning to end, including access to the source code and live demo.

Read More ›

Vote For SendGrid In The 2013 SXSW Panel Picker

Best Practices, Events, Product

Voting has opened up for one of the nation’s largest  tech & web conferences this site of the Mississipi – SXSW Interactive.  SendGrid has enjoyed being a part of this fantastic experience (2011, 2012) and next year is already shaping up to be bigger and better! SXSW Interactive is a conference held each March in Austin, Texas where attendees number over 20,000 come to hear speakers and panels talk about the future of the web, design, development, social networks, startups and many more topics with a full blown exhibit hall, interactive demos, video game experiences and one of a kind opportunities to network within this unique conference community. This year SendGrid has submitted four speaking topics.  Please register to vote and cast Read More ›

eCommerce Hack Day Brings New Challenge To Developers

Events, Product

When you go online to shop at a store, you often don’t think about the technology making it all happen.  I mean, how do you build the next eBay?  There are startups working to make your online shopping experience easier, faster more secure.  This weekend welcomed the first eCommerce Hack Day organized by Dwolla and Etsy in New York City and brought together over 100 developers competing for more than $10,000 in cash and prizes. Developers had over 20 API’s to choose from and while we love to see cool hacks using Sendgrid for email notifications and parsing, teams created some really cool apps remixed with: Braintree, Paypal’s Xcommerce, Stripe and WePay for transactions Dwolla for payments between individuals Etsy, Gumroad and StoreEnvy for marketplaces Zappos Read More ›