Twilio SendGrid’s staple Email Benchmark and Engagement Study is back with a new focus on both email and SMS/MMS messaging. The new 2020 Global Messaging Engagement Report helps senders to better understand the perspective of recipients, and this year’s findings explore more data than ever before. 

Unlike previous versions of this guide, this report does not focus on open and click rates. Instead, we expanded our research into discovering why recipients engage with different messages and which elements in those messages create the most value for recipients.

Through our partnership with internal data scientists, the 2020 Global Messaging Engagement Report provides a closer look at the engagement behaviors in five countries across four generations. This new level of detail shows which kinds of marketing communications practices are the most successful with different age cohorts around the world — and which are likely to get deleted.

The full 2020 Global Messaging Engagement Report is full of comprehensive, useful data that can be used to improve your messaging programs now. Within the report, you’ll learn:

  • How frequently recipients want to receive messages
  • What influences the decision to open an email
  • Which platform recipients prefer for receiving marketing messages 
  • The impact of COVID-19

SMS and email communication are essential to the success of any business, and knowing how and where customers want to receive information is half of the battle. The 2020 Global Messaging Engagement Report is the key to providing recipients with the kind of content they want, on the platform they prefer.

Brooke is a Content Marketing Associate at Twilio SendGrid contributing to the blog and writing other digital content. Brooke is a self-proclaimed pop culture geek, and when she’s not writing she can be found nerding out in Denver about her favorite TV shows and books.