Setting up an email infrastructure is a crucial part of any business. It’s the backbone of customer communication that allows you to onboard new users or customers, provides purchase receipts, and informs people of upcoming promotions.
Before you begin sending your email campaigns, you need to decide whether you’re going to build your own email infrastructure or if you’re going to use an email service provider (ESP) to manage your infrastructure for you.
SendGrid’s updated Email Infrastructure Guide discusses the factors you need to consider when making this decision for your business. After reading the guide, you’ll know more about the importance of:
- Deliverability – What it means to your business when email arrives at the inbox correctly or gets sent to the spam/junk/bulk folder.
- Scalability – When your business starts to scale and you need to message your contact list more often, you’ll need a system that can handle it.
- Support – Where to turn when things go wrong with your email program (and they will).
- Cost – The cost of email infrastructure isn’t just about hardware and software.
Making sure people are receiving essential communications helps you keep users engaged and drives revenue, so once you’ve decided how you’re going to manage your email infrastructure, you want to ensure it’s set up properly. This guide also covers the basics of setting up your email infrastructure:
- Choosing your integration and sending method
- Authenticating your email and IP addresses
- Warming up your IPs
- Segmenting your mail streams
- Collecting better email addresses
SendGrid specializes in helping customers who have outgrown their in-house email systems. If you’re deciding whether to build an email infrastructure on premise or pay for an email service provider, this guide will help you.