Email is alive and thriving. While many predicted it would die, they’ve been sadly mistaken. Sorry, Zuckerberg—email still reigns supreme from Gen Z to Baby Boomers

However, it doesn’t matter how valuable your email is if nobody ever sees it. Success starts with good delivery rates. Metrics such as clicks and opens are important to look at, but no email gets clicked or opened unless it gets delivered first. That’s why deliverability is the most crucial factor in any email program.

To help you with all things delivery, we just released our 2020 Email Deliverability Guide! We update this guide every year to include the most up-to-date information so that all of your wanted emails reach your recipients’ inboxes. 

Deliverability isn’t just a nice-to-have—it’s a need-to-have. Whether you send transactional or marketing emails, this guide is for you. The 2020 guide includes updates on:

  • Gmail’s prefix preferences
  • Verizon’s Postmaster Data Feed
  • Responsive emails & accessibility
  • BIMI
  • AMP for email
  • Privacy & compliance
  • SMS
  • And more!

We’ve also updated the entire guide with new interviews with email experts, relevant resources, links, videos, and interactive content. And all of this content now lives in a new, more user-friendly setting that will make navigation easier than ever.

Email delivery is an ever-evolving part of your program. You have to continually adapt to keep your deliverability in tip-top shape. Download your 2020 Email Deliverability Guide now to learn what it takes to get your emails to the inbox.

Jesse Sumrak is a Content Marketing Manager at Twilio SendGrid focused on writing killer content and producing captivating webinars. A writing zealot by day and an ultramarathon runner by night (and early-early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains.