We all want more data. Data helps us understand our customers, what they like and dislike. It helps us recognize what products consumers are most interested in and what marketing campaigns are the most successful. 

While data can be a powerful tool, data is only as useful as your strategy to apply it. 

That’s why we partnered with our teammates at Segment, the leading customer data platform, to create our latest guide: 15 Ways to Use Data to Engage Your Customers. We wanted to help you simplify the process of collecting, organizing, and putting your data to action.

In the guide, you’ll find the answers to questions like:

  • What data should you track?
  • How do you engage new customers?
  • How do you encourage ongoing purchases?
  • What can you do to re-engage customers who have dropped off?
  • How do you get started tracking and implementing the data?

You’ll discover strategies to engage customers at every step of their journey, examples of successful messaging, and the tools you’ll need to get started. Ready to dive into the data? Download the guide!

Best practices: Data & customer engagement

See if you can correctly answer the following questions around data and engaging your customers in the quiz below.

For more tips and best practices on how to use data to engage your customers, download our guide.



Julie is the content marketing manager at Twilio SendGrid, helping to write and edit the blog, as well as enhance SendGrid’s SEO efforts. When she isn’t at the office, you’ll find her buzzing around Denver’s coffee shops, breweries, and yoga studios.