Opinions expressed by Twilio contributors are their own
QUESTION:
Get in the holiday spirit and get creative with your branding.
YOUR ANSWER WAS CORRECT
Nice work!
Keep it consistent, great job!
YOUR ANSWER WAS INCORRECT
Oh no.
Although you may be tempted to try new ideas for the holidays, it’s important to ensure brand consistency so you don’t confuse your recipients.
QUESTION:
Increasing your sending volume to keep up with holiday demand won’t affect your deliverability.
YOUR ANSWER WAS CORRECT
Nice work!
Gradually increase your sending volume in order to keep up with the holiday rush. Ease into it and don't send erratically—spikes in your sending can trigger Internet Service Providers (ISPs) to flag you as a suspicious sender. It's always better to be safe than sorry, so keep this gradual volume increase in mind all year.
YOUR ANSWER WAS INCORRECT
Oh no.
Yes! You got it, ease into it and don't send erratically.
QUESTION:
Send to the biggest email list possible to get the most return.
YOUR ANSWER WAS CORRECT
Nice work!
You got it! You're practicing good list hygiene.
YOUR ANSWER WAS INCORRECT
Oh no.
Practice good list hygiene. Evaluate the engagement metrics on your recipient list and be sure to segment (or prune) your list appropriately. It’s never a good practice to send to non-engagers...especially during the holidays! If you do, the only gift you may receive is a spam complaint!
QUESTION:
Reward your VIP recipients.
YOUR ANSWER WAS CORRECT
Nice work!
Yes, show you care!
YOUR ANSWER WAS INCORRECT
Oh no.
Show your high engagers that you care. Show them special appreciation and if you’re looking to test out new content during the holidays, start with your VIPs—their engagement levels will tell you if your test is working.
QUESTION:
Pay close attention to your engagement rates during the holidays.
YOUR ANSWER WAS CORRECT
Nice work!
Ok hawk eyes, you're paying close attention!
YOUR ANSWER WAS INCORRECT
Oh no.
Although this is true all year, be especially vigilant in monitoring your opens, clicks, and spam reports during the holidays. If you’ve increased your sending frequency at all, or tested new offers, these metrics will be very telling for how you approach your email program next year.
YOUR TOTAL:
You scored
Nice work! Continue on to learn about IP addresses.
