In order to create the Global Email Benchmark Report, we looked at billions of different pieces of data. While the report is a great resource to compare your email metrics to the rest of your industry, we had even more information we wanted to share on a more granular scale.

In addition to the types of devices used, we also looked at where the email recipients of different industries are opening and engaging with email on a state level. We pulled this information into an interactive map called the Email Volume by Industry and State Map.

This new map presents industries that send email through SendGrid. We documented the three industries that are over-represented for email volume in each state–which we compared to the email volume for the same industries in all other states.

After creating the map, we found some pretty interesting takeaways:

  • The Health and Fitness industry is over-represented in 12 states, including Wisconsin, Idaho, and Maine, but not in states like California or Colorado, where you may expect to see a lot of Health and Fitness email.
  • Although the eCommerce industry sends more email than all other industries, it’s only over-represented in four states: Colorado, Oklahoma, Massachusetts, and Louisiana.
  • California has the most email volume out of all states, and the three industries over-represented there are Dating Sites, Entertainment/Events, and Media/Publishing.

If you’re sending the majority of your email within the U.S., you can use this map to see where recipients are receiving a lot of email from your industry. Click through each of the states, or select the industry you’re in to find the states that are receiving a lot of email from your industry.

For even more email data insights, you can download SendGrid’s Global Email Benchmark Report and see how your email metrics stack up against other industries and you can check out the interactive map here.



Warren Duff

Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.