Search Results for: spam

5 CAN-SPAM Myths & Best Practices: From a Lawyer’s POV

As a lawyer, one of my favorite party tricks is to correct people who misquote the law. I don’t get invited to many parties. In casual conversation around our busiest SendGrid office, I often hear misstatements of the law, particularly the relevant CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing enacted in 2003) and I’ll start the awkward conversation with “Well, actually…” I suspect the reason our employees misquote the CAN-SPAM Act at SendGrid is because the law is too lenient (sometimes referred to as the YOU CAN-SPAM law). SendGrid, and our customers’ success, however, depends on not

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Why Good Delivery Practices are Critical to Avoiding Spam Designations

What is spam? Technically, it is unsolicited commercial email (UCE) or unsolicited bulk email (UBE). In other words, email sent in large quantities to users who did not give permission to receive those messages. However, that only scratches the surface. In reality, spam is any email that is determined to be unwanted by any entity between the sender and the recipient. This includes filtering services, Internet Service Providers (ISPs), inbox providers, corporate information security, and potentially more. Each service that processes a message in transit has the potential to stop it for one reason or another. Commercial email must meet

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Canada’s Anti-Spam Legislation (CASL): FAQ

If you haven’t visited the content corner of SendGrid in a while, you may have missed some of the new content we’ve created around Canada’s Anti-Spam Legislation (CASL). Our delivery consultant, Jacob Hansen, hosted legal expert, Shaun Brown, in a CASL-focused webcast where we discussed what CASL is, what it does and doesn’t apply to, and what measures you need to put in place for your email program to be compliant. We received a ton of great questions that we summarized and submitted to Shaun for a quick webcast recap–check out Shaun’s answers below! CONSENT CLARIFICATION Is there a similar nation or state law

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Exceptions to Canada’s Anti-Spam Legislation (CASL)

Disclaimer: This is not legal advice. An equally important notion of being aware of what a law applies to, is knowing what it doesn’t apply to! We were lucky enough to host legal expert Shaun Brown from Nnovation LLP for our webcast CASL Compliance 101 to discuss a range of topics involving Canada’s Anti-Spam Legislation. For a thorough download from Shaun, check out our webcast byte below (just under 6 min) or for just a quick list of complete and partial exclusions scroll down!    Complete CASL Exclusions Personal/family relationship Inquiry or application Within organizations Between organizations with a relationship

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What Your Business Needs to Know About Canada’s Anti-Spam Legislation (CASL)

Since Canada’s Anti-Spam Legislation (CASL) was introduced last year, we’ve received a lot of questions from people that are confused and intimidated by the law. We hear you and we want to help! To assist with sorting through the legal jargon (and help prevent you from incurring any large fines), we’ve brought in an expert to provide the most up to date information about the law and to answer your questions. Join us on July 14th for our live webcast CASL Compliance 101: What Your Business Needs to Know About Canada’s Anti-Spam Legislation. Our legal expert Shaun Brown will guide our guests

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Spam as Overcommunication: Preventing Unsubscribes and False Spam Reports

As you continue to innovate your app, it’s easy to want to reach out and update your customers about your innovations as much as possible. Unfortunately, this can be a mistake. When you communicate too often with your recipient list, you can dilute the importance of your messages and annoy your recipients because you’re flooding their inboxes with information that may not be relevant to them. This frustration from over communication often leads to recipients re-thinking their subscription or even flagging you as a spammer. While you may only want to inform your list, recipients may not want all those emails.

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Tips and Tricks to Stay Out of the Spam Folder – Q&A #2

As we mentioned in the previous Q&A follow-up post, we received so many great questions during our webcast, Tips and Tricks to Stay Out of the Spam Folder, we had to wrap them up in two different blog posts. Even senders with the best intentions (sending wanted email) can end up in the spam folder. To finish off the Q&A, our presenter, and Senior Technical Account Manager, Melanie Rowe, took the second half of questions we received to answer: Q:  Do you need all three authenticating practices (DKIM, SPF, and DMARC)?  A:  The two main methods of authentication that you should implement are

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