Our compliance and deliverability teams are dedicated to ensuring that our customers have the best and healthiest sending practices possible. As part of that effort, they’ve written several blog posts to help enhance your program.

Below is a snapshot of a few of them. Think of these as extra tools for your email deliverability toolkit.  And if there are any other topics you’d like them to cover, please let us know in the comments.

1. Putting Engagement Data to Use—Sunset Policies

We often say that “engagement is the bread and butter of email.” Understanding how your recipients are interacting with your email and tailoring your content and sending frequency based on this information is key to any successful email program. So how should you handle recipients who aren’t engaging? Compliance engineer, Tim Mendt, shares some strategies and examples in this actionable post.

2. Why Whitehat?

Have you heard the term white hat email sender and not quite known what it meant? Luke Martinez from our deliverability team knows the feeling and explains how he first learned about the term and why it’s really the only choice for your email program.

3. Using Facebook to Increase Your Email List

It’s tempting to gain email subscribers through Facebook sign ups, right? But how do you know all of those addresses are actually legitimate? Unfortunately, you don’t. So how can you still take advantage of the platform? Mark Mosovics from our compliance team shares some suggestions.

4. DIY Email: Where to Start

When you’re a small business and don’t have many marketing resources at your disposal, how do attract attention to your product or service? Tanya Plaza from our deliverability team shares her first-hand experience and offers some easy ways to start an email campaign from scratch.

5. Email Deliverability 101 Webcast

What are feedback loops? What resources can you use to check your sending reputation? And how do you know if you’ve been blacklisted? Deliverability analyst, Kurt Diver, answers these questions and provides easy resources in his recap post from our Email Deliverability 101: Best Practices to Master the Inbox webcast.

If you’re interested in learning more tips, download our free Email Deliverability Guide

Jillian Wohlfarth
As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, and more. When not writing and editing, you can find Jillian frequenting Denver restaurants in search of the best queso.