Alas, we’ve reached the end of our 12 Days of Holiday Sending journey. Thanks for joining us! The holidays are a perfect time to evaluate your email program and make sure your subscribers see value in your emails. After all, their engagement is key to strong email deliverability. To recap, here’s a digest of the holiday email tips we’ve shared over the past few weeks:
#1. Content – What are you saying in those emails?
#2. Volume – How many times are you contacting your subscribers?
#3. Subscribers – Who are you sending those emails to and are you segmenting your list?
#4. Metrics – How are you tracking the health of your email program?
We can’t stress enough how your sending practices over the holidays can determine your deliverability for the rest of the new year! Do yourself a favor and put in a little bit of planning ahead of time to keep sight of the bigger picture.
The great news is all of these tips are evergreen. Whether it’s October or July, these tips will help your email program stay on track. Also, (not to scare you off with geeking out too much over email) these tips could help you create an email focused new year’s resolution! Your resolution could be relatively simple like increasing your open rate or decreasing your spam complaints, or take on a more complicated nature like increasing your overall ROI. Whatever it ends up being, following the tips listed above will make sure you’re off to a great start.
For the SlideShare version of our holiday sending tips check out the deck below:
Happy holidays! Now go drink a cup of cocoa by a fireplace. 🙂