On the eighth day of sending, I talked about the importance of listening to what your subscribers want—that low engagement rates and high spam complaints and unsubscribes can be a sign that you need to adjust your content. But how do you find this data and what other metrics should you be looking at?

Today, on the tenth day of sending, I’ll break down a few more of these metrics and how you can access them using SendGrid.

When talking about engagement metrics, two to really focus on are open and click rates.

Opens are an indicator of interest in your brand and a sign of how effective your subject lines are. Your subject lines set up the success of the rest of your email, so be sure to make them compelling. You can’t get a click without an open!

Clicks are a reflection of the quality of your content and CTAs. Clicks represent a more motivated and engaged subscriber.

In contrast spam reports and unsubscribes are a sign of unengaged subscribers.

So where do you find all of this information? If you’re a SendGrid user, we make this information easily available and easily digestible. In our Marketing Email product, we offer advanced analytics in your user dashboard. Our Product Manager, John Vajda gives a full breakdown of the stats provided (everything from requests to repeat bounces) and detailed definitions of all in this helpful blog post.

Also SendGrid users on a Bronze package or higher have access to our robust Event Webhook. The Event Webhook provides details across 9 email events:

  • Processed
  • Dropped
  • Deferred
  • Bounce
  • Delivered
  • Open
  • Click
  • Spam report
  • Unsubscribe

With this detailed data at your fingertips, you can effectively adjust your email program to better fit your subscribers’ needs.

With so much data at your disposal, there’s no excuse to go into your email campaigns blind. Looking at your metrics is the best way to take the temperature of your email program and your subscribers.

For more tips, check out our SlideShare below, or learn more suggestions for the holidays in our Holiday Sending Hacks webcast with our deliverability experts, Luke Martinez and Tanya Plaza.


Jillian Smith
As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, and more. When not writing and editing, you can find Jillian frequenting Denver restaurants in search of the best queso.