Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find on the web. People use pinboards to plan weddings, decorate their homes, create scrapbooks, and organize their favorite recipes. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests using this unique visual medium.
Pinterest has grown tremendously in the past year and was recently named by Fortune Magazine as one of the fastest growing websites of all time. Email is a critical communication tool used by Pinterest to send activity updates, weekly digests, notifications and invites. These email messages drive user engagement and therefore it was a necessary requirement to ensure on-time delivery of their email.
As a result of their rapid growth, Pinterest’s small team of engineers were left with the task of managing the flow of millions of emails per month through their systems, and the deliverability challenges that accompany high volume senders. While their engineers were capable of tracking down these issues, their mandate was to strategically grow their operational systems – not manage the day to day flow of email. They needed a solution that could focus on deliverability while they continued to improve the value of their app.
Pinterest employed two similar solutions to manage their email delivery, but quickly found SendGrid to be the victor in solving their email management challenges. SendGrid provided them with a full service, outsourced solution that not only provided the scalable infrastructure and the tools they needed to instantly monitor deliverability, but also with a dedicated Account Manager to proactively monitor and troubleshoot delivery failures before they happen or immediately thereafter.
For example, after a temporary outage at Gmail, Pinterest found that a significant percentage of Gmail users had stopped receiving email from Pinterest. Since Gmail is one of the world's largest email providers, they needed an immediate resolution to the issue. When they called their Account Manager, they found that she had already noticed the problem and was working with SendGrid engineers to resolve the issue.
SendGrid has proved to be a great partner for Pinterest. Their engineering team no longer worries about email delivery. Instead, they rely on SendGrid’s email expertise to monitor their deliverability and resolve delivery failures with their limited involvement. Plus, SendGrid’s platform easily supports their growing user base. As a result, they enjoy a 98.9% delivery rate and can focus on the strategic issues that will ensure their customers continue to find value in creating and sharing pinboards.