The newest version of SendGrid’s most popular guide has been updated with the most up-to-date information about the world of email reputation, authentication, and infrastructure. It’s been reviewed by SendGrid’s email deliverability experts and our VP of Industry Relations, Len Shneyder, to make sure it will help you improve your email program.
What’s inside the guide?
- Updated inboxing stats
- Added guidance on role accounts
- Definitions of spam traps and how to avoid them
- Positive and negative engagement signals that are monitored by senders and ISPs
- Updated win-back campaign strategy
- Additional security questions to ask yourself