Top tips for Black Friday Email Campaigns

November 20, 2015

SendGrid recently studied how email marketers used the holiday for their campaigns and found that the highest volume days were actually Black Friday and Cyber Monday, rather than the days leading up to Thanksgiving.

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Expert: How to Get the Most from Email Campaigns

November 18, 2015

Victor Amin of SendGrid offers his top tips to keep customers engaged with email over the holiday season.

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Is Less More On Black Friday? Fighting Email Fatigue

November 17, 2015

With Black Friday approaching around the corner, new data from SendGrid reveals that email marketers might want to consider sending fewer but more targeted emails this year.

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Top 5 Tips for Better Holiday Emails

November 16, 2015

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. Victor Amin of SendGrid outlines how email campaigns can be made stronger for mobile screens.

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Email Overload Stressing Out Consumers

November 13, 2015

“Email overload is real,” agrees Victor Amin, data scientist at SendGrid. “Consumers can’t always keep up with the bombardment of email marketing messages in their inbox. Marketers need to be careful not to fatigue their recipients. You should send multiple emails per day only rarely, and only to recipients who consistently engage with your mail,” Amin says. “For those on your list with low engagement, send less frequently. And, of course, those recipients with no engagement shouldn’t be sent to at all.”

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4 Common Email Marketing Misconceptions . . . Demystified

November 10, 2015

Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be using old bad habits when they create a new email marketing campaign. This article includes four common misconceptions about those campaigns.

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Getting it Right with Email Marketing: Insider Tips

November 8, 2015

A summary of interesting tips, metrics and techniques that can actually make a measurable impact on your email marketing strategy.

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7 Email Marketing Tips to Make Your Campaigns ‘Sweeter’

October 30, 2015

The aim should be to delight potential customers with an unexpected treat, not to trick them. The mentality of huge mail-outs in order to increase list size, or subscriber number, can really poison your email program efforts and more specifically, your sending reputation.

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Reaching Last-Minute Halloween Shoppers

October 30, 2015

Jillian Wohlfarth, director of content at SendGrid, says that subject lines are pivotal for email marketing campaigns. “A good starting point, which is frequently overlooked, is that the subject line needs to be short and sweet,” says Wohlfarth.
She cites a recent SendGrid study that discovered that the most common subject line word length is seven words, but three-word subject lines have the highest engagement rates.

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Five Common Email Misconceptions Demystified

October 29, 2015

We’ve summarized here some of the most common email marketing misconceptions that, for one reason or another, are still around today.

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