September 2, 2014
For many marketing professionals, email is key for reaching target audiences, but the big challenge is avoiding the spam box. More than 144 billion emails were sent worldwide in 2012, according to Mashable, but a whopping 65% of these were classified as spam. As mailbox providers get better and better at diverting spam away from the inbox, marketers must ensure that their emails are classed as relevant.
September 1, 2014
SaaS, the cloud, and other easily accessible technologies are reducing CIOs’ ability to be the driving force for innovation and change within their business. Instead, developers are fast becoming the bedrock of IT innovation today and their numbers are growing. To fully unleash the power of developer-led innovation, a new set of developer-centric rules can help spur the best ideas and applications and make this a smooth transition for IT. The new era of the developerization of IT is well underway and much like its predecessor, the consumerization of IT, it’s all about making stakeholders - in this case the developers - lives easier by giving them more freedom, flexibility and choice so they can focus on producing great apps, innovate and deliver valuable IP.
August 29, 2014
In a study by mailing infrastructure provider SendGrid to mark the 32nd anniversary of invention of email, iPhones and iPads were found to have been used to open 64% of emails in the UK, far ahead of Android-powered devices.
SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.