Transactional Email


Transactional email is relationship content that “facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction.” It includes any email triggered by a user’s interaction with a web application, such as:

  • Account Signups
  • Password changes
  • Purchase Receipts
  • Check-ins
  • Notifications
  • Friend/follower requests

These emails typically contain information a user wants or needs and consequently have the highest open rates across all categories of email.

Our 2012 study revealed that 79% of web applications rank transactional email as an important tool to acquire new customers. Almost 90% rely on it for their customer retention efforts and 71.5% believe it’s important to their overall marketing strategy.

Because transactional email is so desired, you want to make sure that it consistently reaches your customers’ inboxes. In order to ensure strong email deliverability, rely on a trusted cloud-email service like SendGrid.

SendGrid’s transactional email platform provides:

  • Robust email deliverability features: including authentication, reputation monitoring, dedicated IP addresses, and more
  • Easy Integration: through flexible web and SMTP APIs plus a simple SMTP relay set-up
  • Real-time analytics and reporting: including open, click, bounce, unsubscribe tracking, and more
  • Live Customer Support: 24/7 email, phone, and chat support

Transactional email is an incredibly effective communication tool that can help drive revenue, reduce support costs, and build customer loyalty. As the most desired and expected form of email communication, transactional email can help grow your business and should be an integral component of any customer communication program.

To learn more about how to maximize your transactional email program, read our free guide Leveraging Transactional Email for Success.

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