Email Deliverability


Email Deliverability represents your sent emails being delivered to your recipient’s inbox as intended. Strong deliverability is critical for any company, as email is the primary method of communication to customers. Your delivery rate is the total number of emails successfully delivered to the ISPs divided by the total number of emails sent.

The higher your delivery rate and the more emails that make it to the inbox, the better the response will be to your messages. Whether you drive revenue from email, or have goals for new user acquisition, engagement, or customer retention, paying close attention to your email deliverability is key.

Good email deliverability is influenced by a lot of factors, including having a good sending reputation, signing your mail, keeping clean lists, sending wanted content, and much more. There are some standard email deliverability best practices that you should follow to make sure that your emails reach the inbox. These include:

  • Building your sender reputation
  • Securing your infrastructure
  • Authenticating your mail streams
  • Monitoring your sending data
  • Sending wanted mail

SendGrid helps you achieve strong email deliverability by providing the following features in each of these best practices and more:

  • Reputation monitoring
  • ISP monitoring
  • ISP Outreach
  • SPF and DKIM
  • Spam Filter Testing
  • Dedicated IP Addresses
  • Bulk Sender Notification
  • Feedback Loops
  • Real-time analytics
  • Open and click tracking

SendGrid also has a world-class support team that is available 24/7 via chat, phone, and email to address any of your email deliverability needs.

If email drives your business, then paying close attention to your email deliverability rates is an undeniable key to your success. Let SendGrid help you achieve that success. To learn more about how email deliverability affects your business, download our free Deliverability Guide.

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