Tag Archives: website

Does SEM Affect Deliverability?

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With all the emphasis being placed on search engine marketing, one question remains unanswered. Does search engine marketing (SEM) affect email deliverability? While there may not be a direct correlation between email and SEM, there are cross channel implications that you need to consider since the goal of most online marketing efforts is to engage in an email exchange that will lead to customer relationship. Your SEM efforts typically will drive visitors to a landing page or your website. From there your goal is to convert these visitors into subscribers and ultimately, customers. In each case, you are attempting to