Despite the prevalence of HTML email, plain text emails are still viable tools for soliciting a response from your subscribers. Plain text emails appear in place of HTML emails in certain email clients and are often used in transactional email and on mobile devices.
But just because it is plain text doesn’t mean it doesn’t need to be designed. In fact, the lack of the design options with a format that is inherently hard to read will challenge you to be more creative with your copy and delivery. Here are few tips on how to design and thereby maximize the effectiveness of your plain text messages. … Read more ›