Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen?
Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If you go above that threshold, you are likely to get blocked in the future. Having a high complaint rate is the number one reason why your email delivery will get blocked or delivered to the spam folder.
Gowalla is a socially curated travel guide that helps users keep up with their friends and share their favorite places. Gowalla uses email delivery notifications and friend requests to their users so these emails need to arrive in the inbox on time and as expected. However, Gowalla started to experience email delivery failures that could not be resolved by their … Read more ›
Transactional messages yield the highest open rates of all email. Why? It’s because your subscribers expect to receive them in the form of notices, confirmations and receipts. Smart senders can maximize this opportunity to incorporate relevant marketing messages into their transactional messages to deepen the relationship with their customers.
According to Experian’s Transactional Email Report, transactional email yields and average revenue per email that is two to five times greater than bulk email. They also have exceptionally high click through and open rates as subscribers tend to open them repeatedly. As a result, there is a prime opportunity to interact with this highly engaged audience through standard communications sent through your system. … Read more ›
Today, we are thrilled to announce our new SendGrid partnership with Windows Azure, Microsoft’s cloud platform. We are very excited about this partnership where we will be providing our industry-leading email infrastructure to all Windows Azure customers. As part of the initial sign up, we are including a free package with 25,000 free emails each month. Tens of thousands of … Read more ›
We know that 20% of email never makes it to the inbox. Those are the facts according to numerous studies on email deliverability. As an app developer, even if you have built a winning product, it means nothing if you can’t communicate effectively with your customers to get them to use it.
There are two types of email messages traditionally pushed out to customers – marketing email and transactional email. Marketing messages (a.k.a. commercial email) are email messages that encourage recipients to take an action such as purchasing a product, registering for an event or downloading content. Emails like newsletters, coupons or other promotional mail fall into this category. While recipients have actively subscribed to this list, it does not necessarily mean that this subscriber has converted to an active and loyal customer. … Read more ›