Transactional emails are arguably the most important and impactful messages being sent to your customers because they are an expected and desired communication. Oftentimes, customers are actually waiting to receive email from you. Such is the case when it comes to password reset or recovery messages.
So you’ve built this awesome app…what’s next? Chances are you’ll need some way to send email from your app to communicate with your users. SendGrid offers a number of APIs that power email-based features in applications. We also have the deliverability chops to ensure those messages dodge the spam folder. Check out our new video, and learn how SendGrid can help you reach your online community.
Web and mobile applications have given rise to transactional email. Not too long ago, email marketing focused heavily on promotional email like newsletters and offers, but now transactional email has been given a boost by web and mobile applications that rely on email to deliver notifications, updates and subscriptions. That’s part of the reason why our funding has been so successful and why our customer base has grown so rapidly in the past year.
Transactional email has essentially become business critical for application based businesses. It’s the driver by which they communicate with their subscribers, grow their customer base, and drive revenue. Flash sale or daily deal sites rely on transactional email to deliver time critical messages to its audience and once purchased, to confirm the sale. Read More ›
IPs use sender reputation to decide whether (or not) they will deliver your email messages to your subscribers. This sending reputation is based on your IP address. But what if an ISP could make filtering decisions based on your domain – rather than separate IPs? That is the nature of domain reputation.
Domain reputation would essentially allow you to maintain your reputation without worrying about individual IPs. That means you could change IPs, send email from different providers and add new IPs or use shared IPs without worrying about losing your good reputation in the process and in connection with your brand. Read More ›
Listia is an online auction site where you sell your unwanted things and bid other people’s stuff using credits instead of real money. Listia relies on email to communicate with their users and since bidding is a real time function, it’s imperative for bid notifications, reminders and friend requests to reach their customer’s inboxes in a timely and reliable manner. However, when membership rose sharply, the 30% increase in emails being sent caused blocks at Hotmail and Yahoo! These blocks had a domino effect. Users didn’t receive important emails and filed complaints. This ultimately led to a lack of user engagement and a lack of trust in the brand. Attempts to fix their deliverability issues on their own proved extremely
EZ Texting is a text messaging solution for businesses, small groups and individuals. EZ Texting sends over 75,000 marketing and transaction emails per month. Additionally, their customer service representatives and community managers send time sensitive transactional emails regarding account billing, security and more. However, they had zero visibility into how those emails were performing or if they were even reaching their customers. EZ Texting decided to give SendGrid a try and found that SendGrid not only provided the insights and metrics they needed to evaluate their email campaigns, but also provided technology to integrate their SMS platform with their email messages through flexible APIs. For instance, incoming SMS to email message forwarding is a popular feature among their customers.
Glö helps couples streamline their wedding planning by providing elegant paperless wedding invitations, save the dates and coordinating wedding websites with sophisticated RSVP technology. Glö sends over 18,000 emails each month, but about 30% of their email was routinely being undelivered by the ISPs resulting in numerous customer service calls and complaints from their users. While they tried to solve the delivery failures internally, they neither had the time nor the expertise to properly diagnose and fix their email deliverability issues. They needed a way to ensure that every paperless invite their customers sent to their guest lists got delivered to the inbox instead of the spam folder. Glö turned to SendGrid for a full service solution that could
Transactional email open rates can be three times higher than commercial email. Why? It’s because your customers are expecting them – even welcoming them – because they took a certain action in which they expect to receive a communication from you. They may have placed an order, signed up for your service, submitted a friend request, or asked to be notified of certain events. As a result, they are more apt to open your email.
A report from Borrell Associates, Inc. and Merkle revealed that 64% of consumers consider transactional emails to be the most valuable messages in their inbox.
NudgeMail is an email based reminder service and task management system. Due to the nature of the service, Nudgemail users expect these email reminders to arrive immediately and without delay. However, these demands required an infrastructure that was scalable to their growth and that required little internal management from their staff.
Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen?
Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If you go above that threshold, you are likely to get blocked in the future. Having a high complaint rate is the number one reason why your email delivery will get blocked or delivered to the spam folder.
Gowalla is a socially curated travel guide that helps users keep up with their friends and share their favorite places. Gowalla uses email delivery notifications and friend requests to their users so these emails need to arrive in the inbox on time and as expected. However, Gowalla started to experience email delivery failures that could not be resolved by their email provider. Their email delivery rates went down and they had zero visibility into their overall email metrics. They decided they need to make a change. Gowalla searched for a new email provider that had extensive reporting capabilities for email campaign optimization and sound measures to help with email deliverability. Being that they were on a shared IP with their
Transactional messages yield the highest open rates of all email. Why? It’s because your subscribers expect to receive them in the form of notices, confirmations and receipts. Smart senders can maximize this opportunity to incorporate relevant marketing messages into their transactional messages to deepen the relationship with their customers.
According to Experian’s Transactional Email Report, transactional email yields and average revenue per email that is two to five times greater than bulk email. They also have exceptionally high click through and open rates as subscribers tend to open them repeatedly. As a result, there is a prime opportunity to interact with this highly engaged audience through standard communications sent through your system. Read More ›