Transactional messages yield the highest open rates of all email. Why? It’s because your subscribers expect to receive them in the form of notices, confirmations and receipts. Smart senders can maximize this opportunity to incorporate relevant marketing messages into their transactional messages to deepen the relationship with their customers.
According to Experian’s Transactional Email Report, transactional email yields and average revenue per email that is two to five times greater than bulk email. They also have exceptionally high click through and open rates as subscribers tend to open them repeatedly. As a result, there is a prime opportunity to interact with this highly engaged audience through standard communications sent through your system. … Read more ›