Despite your greatest efforts to deliver the most awesomely relevant content to your subscribers, you will inevitably find that a portion of your list turns out to be less loyal than you might have imagined. This segment of your list represents your inactive subscribers.
Do you know what percentage of the people you’re emailing are truly engaged with your messages?
If your answer is something along the lines of “I dunno!?”, then you might be asking yourself the following questions: … Read more ›
Do you know how much each email delivery is worth to you? If so, then you have the power to calculate how much revenue you are losing each time email doesn’t make it to the inbox.
On average 20% of email goes undelivered or winds up in the spam or junk box. Using “back-of-the-napkin” math, you can quickly gauge the potential loss. For example, if you send 100,000 emails, only 80,000 of your emails are actually reaching your customers each month. If each email is worth $50 to you, then losing 20% of your audience translates into a significant loss of revenue. … Read more ›