Extole is the leading provider of social engagement applications that drive measurable results on and off Facebook for leading brands and agencies. Extole uses email to drive customers to the point of sale while generating positive social recommendations using their Refer-A-Friend solution. To support its business model, Extole built and managed its own in-house, proprietary email system, but as their business grew and demands increased, their system lacked key functionality to properly track and manage their email streams.
Haulix provides online music promotion software for industry professionals and their media contacts. With Haulix, publicists can easily create branded web pages, manage press contacts, send email invitations and protect their musical assets with powerful watermarking technology.
Last week, SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder. There were so many great questions during the webinar that we weren’t able to get to. In an effort to keep the conversation going, Carly and Elmer took some time to respond to these questions here.
If you missed the webinar, you can access a recording here.
The Websense 2012 Threat Report issued by Websense releases an annual report that looks at trends in web, email, data and mobile security. The 2012 report revealed some interesting findings that developers should be wary of as they build and secure their applications.
At the forefront of this report is transactional email. A somewhat obvious yet chilling stat is that 92% of email spam contains a URL. Given that most transactional email contains a link to a web page, this is a high risk category that needs to be carefully monitored at its source.
Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business?
According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices.
- Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as spam.
- Regularly monitor your email deliverability. Rectify delivery failures right away, otherwise you risk harming your sending reputation. Access tools that that not only tells you who responded to your messages, but who actually received them. This data can also help you better understand your overall analytics and identify gaps in your email program. Read More ›
On average 20% of email goes undelivered or winds up in the spam or junk box. Using “back-of-the-napkin” math, you can quickly gauge the potential loss. For example, if you send 100,000 emails, only 80,000 of your emails are actually reaching your customers each month. If each email is worth $50 to you, then losing 20% of your audience translates into a significant loss of revenue. Read More ›
One of the main (and probably most important) reasons email goes undelivered is because subscribers are complaining about your messages. Subscribers complain to their ISP by marking your email as spam and these complaints affect your email reputation. Each ISP has a threshold for complaints and if you cross it, your email gets blocked at the gateway.
There are a number of reasons why subscribers complain about your email, but in order to find out whom and why, you need to have access to feedback loop information. Complaint feedback loops capture subscriber complaints for the ISPs, but the information is available to email senders if they sign up to receive the data. With access to the data you can do three things: Read More ›