Design has become increasingly important in creating an enjoyable, and even acceptable, experience for today’s average web user. This trend is not going away. On the contrary, as users become more savvy and accustomed to friendly design, the bar for quality design will continue to rise.
However, good design does not necessarily mean fancy graphics and never-before-seen user interactivity, such as that which we find in the always innovative Google Doodles. Design often hinges more so on simplicity and functionality, as is the case with HTML emails. The importance of email design is two-fold: first, design plays a big part in getting your email into your customers inbox; once that hurdle is cleared, design helps encourage the user interaction that represents your true end goal. Read More ›