With all the emphasis being placed on search engine marketing, one question remains unanswered. Does search engine marketing (SEM) affect email deliverability? While there may not be a direct correlation between email and SEM, there are cross channel implications that you need to consider since the goal of most online marketing efforts is to engage in an email exchange that will lead to customer relationship.
Your SEM efforts typically will drive visitors to a landing page or your website. From there your goal is to convert these visitors into subscribers and ultimately, customers. In each case, you are attempting to develop a relationship with that visitor to engage with your brand for an extended period of time. Whether you are asking the visitor to subscribe to your email list or complete a sale, you will be collecting data that can be used to for your promotional email efforts or subsequent transactional email messages. In either case, you need to follow sound email practices to ensure the people who end up on your list want to receive your email messages. Here are few tips to help bridge the gap between email and SEM. … Read more ›