Tag Archives: sender reputation

Whitelists: The Perfect is the Enemy of the Good

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Whitelists are the silver bullet and white elephant of email delivery. It sounds so easy, just get on that list and then you’re set. No more concerns about spam filters, blocking, bulking, junk folders and all the rest. The challenge for most email senders is two-fold: 1. It’s really, really hard to qualify for a whitelist and some of the most prominent and effective senders never make it 2. Once you’re on the list, you’ve got to be incredibly vigilant to keep your IPs in good standing Related PostsWebinar: Q&A with Ken and Carly Introducing the SendGrid Guide to Email

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Webinar: Q&A With Carly and Paul

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SendGrid’s email experts Carly Brantz and Paul Kincaid-Smith hosted a webinar last week offering tips on how to improve your sender reputation. We received so many great questions that we weren’t able to get to them all. Carly and Paul wanted to continue the conversation on the SendGrid blog and address some questions they didn’t have time to answer last week. If you missed the webinar, you can access a recording here. How do outlook users complain that a message is spam? PKS: They complain through the junk email reporting tool plugin that works to improve the Microsoft Outlook spam filter. They

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Why Legitimate App Email is Mistaken For Spam

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Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business? Related PostsMake Email Delivery Simple and Easy Using SendGrid [Video] Customer Success Story: Pinterest Shares Interests with SendGrid and

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Webinar: 7 Tips to Improve Your Sender Reputation

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Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Over 20% of legitimate emails, including shipping confirmations and password resets, never reach the recipient’s inbox. Managing your sender reputation is crucial to make sure your messages get delivered reliably. Join SendGrid’s deliverability experts on at 1:00 PM EDT April 24th as they break down sender reputation and offer tips on how to stay in the good graces of the ISPs. This webinar will cover: Related PostsHow to Authenticate Your Email in 5 Steps Customer Success Story: EZ Texting Transforms Customer Service

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