This is a guest post written by Tal Raviv, Chief Bug Creator at Ecquire
At Ecquire we believe the most important measure of a product is its referability. We don’t use words like “finished” or “minimum viable product” or “good enough”
It’s either referable or it’s not. A user either feels confident enough to put their reputation on the line for your product – or your marketing is going to be very expensive.
How do you measure referability? Aside from metrics like retention and observing growth and sources of growth – there’s an extremely direct way to do this… let your customers refer their friends right inside your app!
Google Analytics ( GA ) is a great free resource to stay on top of your website’s performance, but did you know that GA is also useful for monitoring your outbound emails? In this post we show you how to use GA to gain statistical insight into your outgoing emails. If you are a SendGrid user, you will also learn how to use our REST API along with our free GA filter to simplify the process.