Despite all the rhetoric about email replacing social media, the two channels actually have a lot in common. In fact, social media can’t survive without email and email is gaining new life because of the growth of social media. The goal is to use each of these channels to compliment, not compete, with the other so you can maximize the effectiveness of your entire program.
We know that 20% of email never makes it to the inbox. Those are the facts according to numerous studies on email deliverability. As an app developer, even if you have built a winning product, it means nothing if you can’t communicate effectively with your customers to get them to use it.
There are two types of email messages traditionally pushed out to customers – marketing email and transactional email. Marketing messages (a.k.a. commercial email) are email messages that encourage recipients to take an action such as purchasing a product, registering for an event or downloading content. Emails like newsletters, coupons or other promotional mail fall into this category. While recipients have actively subscribed to this list, it does not necessarily mean that this subscriber has converted to an active and loyal customer. Read More ›