List segmentation is a powerful strategy in delivering relevancy and value to your customers. How you segment depends on the nature of your product or service, but segmenting your list is a great way to cut through the inbox clutter and drive customer loyalty.
As you embark on a list segmentation strategy, think about your customers and the data you have already collected on them to start. You can start with simple strategies like subject lines, time and date of your email send or offer, but delivering these tactics based on your audience is key to getting results. Consider these three strategies to start. Read More ›