Despite your greatest efforts to deliver the most awesomely relevant content to your subscribers, you will inevitably find that a portion of your list turns out to be less loyal than you might have imagined. This segment of your list represents your inactive subscribers.
Do you know what percentage of the people you’re emailing are truly engaged with your messages?
If your answer is something along the lines of “I dunno!?”, then you might be asking yourself the following questions: … Read more ›