SendGrid’s email experts Carly Brantz and Paul Kincaid-Smith hosted a webinar last week offering tips on how to improve your sender reputation. We received so many great questions that we weren’t able to get to them all. Carly and Paul wanted to continue the conversation on the SendGrid blog and address some questions they didn’t have time to answer last week.
If you missed the webinar, you can access a recording here.
How do outlook users complain that a message is spam?
PKS: They complain through the junk email reporting tool plugin that works to improve the Microsoft Outlook spam filter. They may also use a third party Outlook plugin like Cloudmark to report spam
What is an ESP?
CB: An ESP is an email service provider. They are organizations that provide email servers to send, receive and store email for organizations and/or end users. They can also be a company which offers email marketing or bulk email services. Read More ›
Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Over 20% of legitimate emails, including shipping confirmations and password resets, never reach the recipient’s inbox. Managing your sender reputation is crucial to make sure your messages get delivered reliably. Join SendGrid’s deliverability experts on at 1:00 PM EDT April 24th as they break down sender reputation and offer tips on how to stay in the good graces of the ISPs.
This webinar will cover: Read More ›
IPs use sender reputation to decide whether (or not) they will deliver your email messages to your subscribers. This sending reputation is based on your IP address. But what if an ISP could make filtering decisions based on your domain – rather than separate IPs? That is the nature of domain reputation.
Domain reputation would essentially allow you to maintain your reputation without worrying about individual IPs. That means you could change IPs, send email from different providers and add new IPs or use shared IPs without worrying about losing your good reputation in the process and in connection with your brand. Read More ›
According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices.
- Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as spam.
- Regularly monitor your email deliverability. Rectify delivery failures right away, otherwise you risk harming your sending reputation. Access tools that that not only tells you who responded to your messages, but who actually received them. This data can also help you better understand your overall analytics and identify gaps in your email program. Read More ›
Email throttling is controlling the amount of email messages sent to one ISP or remote server at one time. Sometimes ISPs block messages when a high volume is sent by one sender at one time because they might be concerned its spam. While this may seem somewhat restrictive, it does provide senders with some unique opportunities.
One of the main (and probably most important) reasons email goes undelivered is because subscribers are complaining about your messages. Subscribers complain to their ISP by marking your email as spam and these complaints affect your email reputation. Each ISP has a threshold for complaints and if you cross it, your email gets blocked at the gateway.
There are a number of reasons why subscribers complain about your email, but in order to find out whom and why, you need to have access to feedback loop information. Complaint feedback loops capture subscriber complaints for the ISPs, but the information is available to email senders if they sign up to receive the data. With access to the data you can do three things: Read More ›