Tag Archives: email reputation

Three Misconceptions About Deliverability That Simply Aren’t True

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There are still a few misconceptions about email deliverability that will effectively hurt your email reputation, rather than get you on the fast track to delivery. Here are three such misconceptions that simply aren’t true. Related PostsLooking Back: The Top Email Posts From June Webinar: Q&A with Ken and Carly Customer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions Using SendGrid API in Tiggzi Mobile App Platform Customer Success Story: Online Music Promotion Software, Haulix Achieves a 95% Delivery Rate With SendGrid

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Webinar: Q&A With Carly and Paul

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SendGrid’s email experts Carly Brantz and Paul Kincaid-Smith hosted a webinar last week offering tips on how to improve your sender reputation. We received so many great questions that we weren’t able to get to them all. Carly and Paul wanted to continue the conversation on the SendGrid blog and address some questions they didn’t have time to answer last week. If you missed the webinar, you can access a recording here. How do outlook users complain that a message is spam? PKS: They complain through the junk email reporting tool plugin that works to improve the Microsoft Outlook spam filter. They

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Webinar: 7 Tips to Improve Your Sender Reputation

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Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Over 20% of legitimate emails, including shipping confirmations and password resets, never reach the recipient’s inbox. Managing your sender reputation is crucial to make sure your messages get delivered reliably. Join SendGrid’s deliverability experts on at 1:00 PM EDT April 24th as they break down sender reputation and offer tips on how to stay in the good graces of the ISPs. This webinar will cover: Related PostsThe Benefits of Sending Email in the Cloud 4 Ways Relevant Email Can Increase Site Traffic

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5 Key Practices to Avoid the Spam Folder

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According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices. Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as

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Email Throttling Basics

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Email throttling is controlling the amount of email messages sent to one ISP or remote server at one time.  Sometimes ISPs block messages when a high volume is sent by one sender at one time because they might be concerned its spam. While this may seem somewhat restrictive, it does provide senders with some unique opportunities. Related PostsWhat is DMARC and Why Should You Care? Standing Cloud Teams with SendGrid Email Delivery is Never Guaranteed SendGrid now more available than ever to Rackspace users

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3 Ways to Use Complaint Feedback Loop Information

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One of the main (and probably most important) reasons email goes undelivered is because subscribers are complaining about your messages. Subscribers complain to their ISP by marking your email as spam and these complaints affect your email reputation. Each ISP has a threshold for complaints and if you cross it, your email gets blocked at the gateway. There are a number of reasons why subscribers complain about your email, but in order to find out whom and why, you need to have access to feedback loop information. Complaint feedback loops capture subscriber complaints for the ISPs, but the information is

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