email lists


So, you have an email list…now what?

help key

We recently received a request for guidance from a friend of the company. In hindsight, it was clear that the specific situation related to this request and the resulting conversation would be valuable content for others, so we’ve decided to share the discussion here on our blog. The following is taken directly from the email thread between SendGrid and the marketer who desperately wanted to abide by CAN-SPAM laws while also maximizing their potential return on investment.

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