A couple of weeks ago, SendGrid’s email experts Carly Brantz and Ken Apple answered your toughest email infrastructure questions. The conversation sparked many more questions, and they were not able to get to all of them during the webinar. Carly and Ken took some time to respond to the questions they didn’t have time to address here.
If you missed the webinar, you can access a recording here.
Here at SendGrid we’re obsessed with making sure businesses know that email delivery is a huge problem and what to do if your company faces a deliverability crisis. As part of this effort, we published our ultimate Guide to Email Deliverability but we felt there were more questions to be answered in the area of email infrastructure. As we discussed here and here, having a properly configured email infrastructure is the basis of a good sending reputation and your deliverability. In fact, an infrastructure that is not setup correctly can get you blocked and blacklisted. Our newest guide covers all the essential topics: … Read more ›
Of all the major headaches in the world of email, maintaining your own email infrastructure may be the biggest. One wrong step could get your IPs blacklisted or leave your infrastructure vulnerable to phishing attacks. Join email experts Ken Apple and Carly Brantz on July 31st at 1:00pm EDT as they answer your toughest email infrastructure questions to help you keep your emails flowing to the inbox.
Turnkey Sports and Entertainment helps properties and brands better manage their partnerships through their pioneering new product, Turnkey Activator. Activator is a cloud-based web application that facilitates secure communication between sponsors and their partners so the can better manage their sponsorship deals and deliverables. However, they needed to add a key feature to the product in order to bring it to market. They needed those secure email messages to be set via any email client without users having to login to Activator.
Today there are more options available to companies that need to simplify the way they send email. Many companies start out building their own servers and managing email in house, but find that this decision has serious implications as the company grows and expands its reach. … Read more ›
Whitelists are the silver bullet and white elephant of email delivery. It sounds so easy, just get on that list and then you’re set. No more concerns about spam filters, blocking, bulking, junk folders and all the rest.
The challenge for most email senders is two-fold:
1. It’s really, really hard to qualify for a whitelist and some of the most prominent and effective senders never make it 2. Once you’re on the list, you’ve got to be incredibly vigilant to keep your IPs in good standing … Read more ›