Transactional emails are arguably the most important and impactful messages being sent to your customers because they are an expected and desired communication. Oftentimes, customers are actually waiting to receive email from you. Such is the case when it comes to password reset or recovery messages.
Getting your emails delivered to your customers is imperative if you want them to respond to your messages. While employing an outsourced SMTP email server solution is the best choice due to its ease of use and flexibility, before you make a final decision on who will take on the important task of handling your transactional email, make sure you ask the provider these three key questions. … Read more ›
According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices.
- Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as spam.
- Regularly monitor your email deliverability. Rectify delivery failures right away, otherwise you risk harming your sending reputation. Access tools that that not only tells you who responded to your messages, but who actually received them. This data can also help you better understand your overall analytics and identify gaps in your email program. … Read more ›
Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen?
Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If you go above that threshold, you are likely to get blocked in the future. Having a high complaint rate is the number one reason why your email delivery will get blocked or delivered to the spam folder.
If you’re familiar with location based services, then you are most certainly aware of foursquare – the mobile platform that makes cities easier to use and more interesting to explore. At SendGrid we are caught up in the craze and quite competitive internally for our foursquare points and mayorships. While most communication between foursquare users happens within the application, email alerts, friend requests, check ins, and “mayorship” status result in over 60 million transactional emails sent per month. … Read more ›
At SendGrid, our focus has always been on achieving the highest levels of customer satisfaction. SendGrid continues to grow because we solve web developers’ email headaches. And these same web developers love to share their stories about how they resolved common problems in their industry. As such, we’ve expanded our customer and testimonial section of our website to include some … Read more ›