Today there are more options available to companies that need to simplify the way they send email. Many companies start out building their own servers and managing email in house, but find that this decision has serious implications as the company grows and expands its reach. … Read more ›
Free Logo Services is the #1 provider of logo design services for entrepreneurs, small businesses and organizations worldwide. They have over 800,000 customers and send approximately 400,000 emails per month. Before CEO, Craig Bloem opened the doors to Free Logo Services in September 2011, he considered the implications of email on the success of his business model. Having dealt with the challenges of email operations and delivery at his previous companies, including Performable which he sold to HubSpot, Craig wanted to find a solution that he could easily integrate and scale with his business right from the very start.
New start-up, Cyfe experienced tremendous growth within the first two months of opening their doors. Cyfe offers an all-in-one dashboard that aggregates all of your online services using custom widgets for search, email, social, feeds and business services. With Cyfe, you can easily monitor all of your business data from one dashboard.
Everyone knows that email is fantastic for quickly pushing messages out to customers and members but it can also be a powerful way to increase website traffic. This is especially true in the era of social networks when an email alert is often the trigger that drives a member to interact with the social site. How can you use email to increase your site traffic and drive more engagement? How can you leverage all your SEO efforts to enhance your email program and get these two efforts working in harmony?
SendGrid, the leader in email deliverability, today announced that SendGrid’s industry-leading email infrastructure service will be made available to HP Cloud Services customers, giving them a trusted option for transactional email management and delivery.
SendGrid will also power transactional email for the HP Cloud Services platform itself, ensuring that critical app-generated email reaches HP Cloud Services customers.
… Read more ›
Transactional emails are arguably the most important and impactful messages being sent to your customers because they are an expected and desired communication. Oftentimes, customers are actually waiting to receive email from you. Such is the case when it comes to password reset or recovery messages.
Getting your emails delivered to your customers is imperative if you want them to respond to your messages. While employing an outsourced SMTP email server solution is the best choice due to its ease of use and flexibility, before you make a final decision on who will take on the important task of handling your transactional email, make sure you ask the provider these three key questions. … Read more ›
According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices.
- Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as spam.
- Regularly monitor your email deliverability. Rectify delivery failures right away, otherwise you risk harming your sending reputation. Access tools that that not only tells you who responded to your messages, but who actually received them. This data can also help you better understand your overall analytics and identify gaps in your email program. … Read more ›
Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen?
Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If you go above that threshold, you are likely to get blocked in the future. Having a high complaint rate is the number one reason why your email delivery will get blocked or delivered to the spam folder.
If you’re familiar with location based services, then you are most certainly aware of foursquare – the mobile platform that makes cities easier to use and more interesting to explore. At SendGrid we are caught up in the craze and quite competitive internally for our foursquare points and mayorships. While most communication between foursquare users happens within the application, email alerts, friend requests, check ins, and “mayorship” status result in over 60 million transactional emails sent per month. … Read more ›