email delivery


SendGrid Now Available for HP Cloud Services

Company, Partnerships, Product
hp cloud

SendGrid, the leader in email deliverability, today announced that SendGrid’s industry-leading email infrastructure service will be made available to HP Cloud Services customers, giving them a trusted option for transactional email management and delivery.

SendGrid will also power transactional email for the HP Cloud Services platform itself, ensuring that critical app-generated email reaches HP Cloud Services customers.
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Three Questions to Ask your SMTP Service Provider Before You Buy

Best Practices
iStock_000012107881XSmall

Getting your emails delivered to your customers is imperative if you want them to respond to your messages. While employing an outsourced SMTP email server solution is the best choice due to its ease of use and flexibility, before you make a final decision on who will take on the important task of handling your transactional email, make sure you ask the provider these three key questions. Read More ›


5 Key Practices to Avoid the Spam Folder

Best Practices
Key Practices to Avoid the Spam Folder

According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices.

  1. Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as spam.
  2. Regularly monitor your email deliverability.  Rectify delivery failures right away, otherwise you risk harming your sending reputation. Access tools that that not only tells you who responded to your messages, but who actually received them. This data can also help you better understand your overall analytics and identify gaps in your email program. Read More ›

Customer Success: SendGrid Becomes the Mayor of foursquare

Best Practices
foursquare

 If you’re familiar with location based services, then you are most certainly aware of foursquare – the mobile platform that makes cities easier to use and more interesting to explore. At SendGrid we are caught up in the craze and quite competitive internally for our foursquare points and mayorships.  While most communication between foursquare users happens within the application,  email alerts, friend requests, check ins, and “mayorship” status result in over 60 million transactional emails sent per month. Read More ›