While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages. While not all ISPs are using engagement data and those that are all have different criteria, the fact is that opens, clicks and other engagement metrics are now playing a role in delivery decisions.
ISPs are expanding their measurement criteria because they want to confirm that your subscribers are real and active. If a subscriber logins and interacts with messages in their inbox, they are considered active users. The opposite behavior might mean that there are large numbers of inactive subscribers and therefore, standard reputation metrics may not be the best indicator of message value. Data on opens and clicks provide a more complete picture of the sender and it’s subscriber relationships. So if you’ve been laser-focused on deliverability numbers, now is the time to expand your view. … Read more ›
With all the emphasis being placed on search engine marketing, one question remains unanswered. Does search engine marketing (SEM) affect email deliverability? While there may not be a direct correlation between email and SEM, there are cross channel implications that you need to consider since the goal of most online marketing efforts is to engage in an email exchange that will lead to customer relationship.
Your SEM efforts typically will drive visitors to a landing page or your website. From there your goal is to convert these visitors into subscribers and ultimately, customers. In each case, you are attempting to develop a relationship with that visitor to engage with your brand for an extended period of time. Whether you are asking the visitor to subscribe to your email list or complete a sale, you will be collecting data that can be used to for your promotional email efforts or subsequent transactional email messages. In either case, you need to follow sound email practices to ensure the people who end up on your list want to receive your email messages. Here are few tips to help bridge the gap between email and SEM. … Read more ›
At SendGrid, our focus has always been on achieving the highest levels of customer satisfaction. SendGrid continues to grow because we solve web developers’ email headaches. And these same web developers love to share their stories about how they resolved common problems in their industry. As such, we’ve expanded our customer and testimonial section of our website to include some … Read more ›
We’ve heard the news, read the blogs and monitored the tweets. And as the thoughts, reactions, and sentiments roll in, we’re plugging away at what we do on a daily basis: delivering on the future of email. Since our launch more than a year ago, our premium service has helped thousands of companies solve some very difficult email problems and saved those companies countless hours and dollars along the way.
We’re very proud of our approach to email delivery and the premium service we provide to businesses in need of email help. If you’re not totally familiar with what SendGrid does, consider this a quick refresher. Or, if you’re interested in understanding more about the future of email, please read on. … Read more ›