email deliverability


Webinar: Q&A with Ken and Carly

Events, Product, Technical
Q&A

A couple of weeks ago, SendGrid’s email experts Carly Brantz and Ken Apple answered your toughest email infrastructure questions. The conversation sparked many more questions, and they were not able to get to all of them during the webinar. Carly and Ken took some time to respond to the questions they didn’t have time to address here.

If you missed the webinar, you can access a recording here.

… Read more ›


The Benefits of Sending Email in the Cloud

Best Practices, Product
cloud@

Sending email using a cloud-based SMTP server has numerous benefits for growing businesses, saving you time and streamlining your costs. Many of our customers started with custom systems, but as usage increased found that their current email infrastructure didn’t have long term appeal to the bottom line. As a result, they searched for more cost effective ways to manage their email and found outsourcing to be their solution of choice. In fact, outsourcing email is a growing trend among IT professionals that are charged with building a productive product line while managing costs.  … Read more ›


Webinar: Q&A With Elmer and Carly

Best Practices, Product, Technical

Last week, SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder. There were so many great questions during the webinar that we weren’t able to get to. In an effort to keep the conversation going, Carly and Elmer took some time to respond to these questions here.

If you missed the webinar, you can access a recording here.

… Read more ›


Whitelists: The Perfect is the Enemy of the Good

Best Practices, Technical
No Silver Bullet

No Silver BulletWhitelists are the silver bullet and white elephant of email delivery. It sounds so easy, just get on that list and then you’re set. No more concerns about spam filters, blocking, bulking, junk folders and all the rest.

The challenge for most email senders is two-fold:

1. It’s really, really hard to qualify for a whitelist and some of the most prominent and effective senders never make it
2. Once you’re on the list, you’ve got to be incredibly vigilant to keep your IPs in good standing … Read more ›


Webinar: Tips and Tricks to Stay Out of the Spam Folder

Best Practices, Company, Events
elmer-thomas

Staying out of the spam folder is tougher than you might think. Over 20% of legitimate email never makes it to the inbox. Customers quickly become frustrated when they don’t receive important messages like password resets, purchase confirmations and shipping notifications. Join email experts Carly Brantz and Elmer Thomas on May 29th at 1:00 PM EDT as they break down ways to make sure your email stays out of the spam folder.

This webinar will cover: … Read more ›


Why Legitimate App Email is Mistaken For Spam

Best Practices, Product
Why Legitimate App Email is Mistaken for Spam

Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business?

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What is DMARC and Why Should You Care?

Best Practices
What-is-DMARC?


DMARC is an acronym for “Domain-based Message Authentication, Reporting & Conformance” which is a new standard that makes it easier for ISPs’ to prevent messaging abuse in the email ecosphere. With malicious email on the rise, consumers are having increasing difficulty identifying legitimate email. As a result, they unwittingly give up their personally identifiable information which exposes them to financial havoc and ultimately reduces trust in the channel and trust in the brand.
… Read more ›


Webinar: 7 Tips to Improve Your Sender Reputation

Best Practices, Events, Technical
PhotoPaulSendGrid-IMG_0305-2

Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Over 20% of legitimate emails, including shipping confirmations and password resets, never reach the recipient’s inbox. Managing your sender reputation is crucial to make sure your messages get delivered reliably. Join SendGrid’s deliverability experts on at 1:00 PM EDT April 24th as they break down sender reputation and offer tips on how to stay in the good graces of the ISPs.

This webinar will cover: … Read more ›