People are always complaining about overflowing inboxes and excessive email but there are some messages everyone is happy (or relieved) to receive: purchase confirmations, shipping notifications, friend requests and other transactional emails. These messages are expected and anticipated and enjoy extremely high open and click rates. There is no bigger opportunity to increase email program revenue than by monetizing your transactional mail stream. If you’re looking for ways to drive purchases or engagement with transactional emails, you’re literally leaving money on the table. … Read more ›
It wasn’t that long ago that email marketing was synonymous with promotional email blasts directed at large lists of prospective customers. With the rise of web and mobile applications, transactional email has become a necessary communication channel for businesses. Whether it be up-selling existing customers or establishing a reputation of reliability, many companies are only scratching the surface on transactional email’s potential. Join email experts Tim Falls and Danny Randa on June 26th at 1:00 PM EDT as they discuss the landscape of transactional email and how to make the most of it.
This webinar will cover: … Read more ›