Tag Archives: email best practices

Three Misconceptions About Deliverability That Simply Aren’t True

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There are still a few misconceptions about email deliverability that will effectively hurt your email reputation, rather than get you on the fast track to delivery. Here are three such misconceptions that simply aren’t true. Related PostsWebinar: Q&A with Ken and Carly Customer Success Story: Online Music Promotion Software, Haulix Achieves a 95% Delivery Rate With SendGrid The Benefits of Sending Email in the Cloud Webinar: Q&A With Elmer and Carly How to Calculate the Cost of Maintaining Your Email Infrastructure

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Webinar: Tips and Tricks to Stay Out of the Spam Folder

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Staying out of the spam folder is tougher than you might think. Over 20% of legitimate email never makes it to the inbox. Customers quickly become frustrated when they don’t receive important messages like password resets, purchase confirmations and shipping notifications. Join email experts Carly Brantz and Elmer Thomas on May 29th at 1:00 PM EDT as they break down ways to make sure your email stays out of the spam folder. This webinar will cover: Related PostsWhitelists: The Perfect is the Enemy of the Good How to Keep Your Password Reset Emails Out of the Spam Folder Make Email Delivery Simple

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Webinar: 7 Tips to Improve Your Sender Reputation

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Email deliverability is the secret crisis facing many companies who depend on email to send important messages to their customers. Over 20% of legitimate emails, including shipping confirmations and password resets, never reach the recipient’s inbox. Managing your sender reputation is crucial to make sure your messages get delivered reliably. Join SendGrid’s deliverability experts on at 1:00 PM EDT April 24th as they break down sender reputation and offer tips on how to stay in the good graces of the ISPs. This webinar will cover: Related Posts4 Ways Relevant Email Can Increase Site Traffic and Drive Engagement Why Legitimate App Email is

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How to Authenticate Your Email in 5 Steps

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Email authentication allows ISPs to properly identify the sender of the email so it can make smarter decisions about the delivery of your mail. Authentication has become a best practice for email senders since spammers have gotten really smart about disguising malicious email under the veil of a trusted brand. By pretending to send email from your domain, a practice known as phishing, spammers are tricking your customers into giving out their passwords, account information and other personally identifiable information for their own financial gain. In today’s world, email authentication is a “must do” for legitimate organizations in order to

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5 Key Practices to Avoid the Spam Folder

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According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices. Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as

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