email best pracitices

Back to Basics. If You Can’t Send an Email, What Can You Do?

Best Practices, Company, Product
Sending and Email

Sending and EmailSending email is easy, just “hit” send – and you’re done. Right? Wrong. Sending email is easy only if you don’t care about your message actually arriving in the inbox. You know those messages that just never show up or the ones that end up in the Junk or Bulk folder? For an individual it’s a minor annoyance but for a business it’s a potential crisis – especially if email is the primary (or only way) you communicate with your customers. What if tomorrow 20% of your customer emails failed to arrive as planned? What if they were triggered, transactional messages like payment notifications or a status alert? Or a legally required email like a privacy policy update? Read More ›