email authentication


Webinar: Q&A With Elmer and Carly

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Last week, SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder. There were so many great questions during the webinar that we weren’t able to get to. In an effort to keep the conversation going, Carly and Elmer took some time to respond to these questions here.

If you missed the webinar, you can access a recording here.

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Webinar: Q&A With Carly and Paul

Q&A

SendGrid’s email experts Carly Brantz and Paul Kincaid-Smith hosted a webinar last week offering tips on how to improve your sender reputation. We received so many great questions that we weren’t able to get to them all. Carly and Paul wanted to continue the conversation on the SendGrid blog and address some questions they didn’t have time to answer last week.

If you missed the webinar, you can access a recording here.

How do outlook users complain that a message is spam?
PKS: They complain through the junk email reporting tool plugin that works to improve the Microsoft Outlook spam filter. They may also use a third party Outlook plugin like Cloudmark to report spam

What is an ESP?
CB: An ESP is an email service provider. They are organizations that provide email servers to send, receive and store email for organizations and/or end users. They can also be a company which offers email marketing or bulk email services. … Read more ›

Webinar: Tips and Tricks to Stay Out of the Spam Folder

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Staying out of the spam folder is tougher than you might think. Over 20% of legitimate email never makes it to the inbox. Customers quickly become frustrated when they don’t receive important messages like password resets, purchase confirmations and shipping notifications. Join email experts Carly Brantz and Elmer Thomas on May 29th at 1:00 PM EDT as they break down ways to make sure your email stays out of the spam folder.

This webinar will cover: … Read more ›

How to Authenticate Your Email in 5 Steps

How to Authenticate Your Email in 5 Easy Steps

Email authentication allows ISPs to properly identify the sender of the email so it can make smarter decisions about the delivery of your mail. Authentication has become a best practice for email senders since spammers have gotten really smart about disguising malicious email under the veil of a trusted brand. By pretending to send email from your domain, a practice known as phishing, spammers are tricking your customers into giving out their passwords, account information and other personally identifiable information for their own financial gain.

In today’s world, email authentication is a “must do” for legitimate organizations in order to secure their online reputation and maintain customer trust in their brand. While authentication can be tricky, it’s imperative that any web application that sends email makes sure they add this to the top of their best practice list. Here’s how: … Read more ›